KitchenAid, a brand renowned for its exceptional craftsmanship and long-standing commitment to quality, has officially launched its cookware collection in the Philippines.
Following the success of its appliances, KitchenAid is expanding its offerings to Filipino kitchens, aiming to inspire creativity and enhance everyday cooking experiences.
A Legacy of Craftsmanship
For over a century, KitchenAid has been a trusted name in kitchen innovation, best known as the #1 mixer brand in the world. The brand’s tools are designed not only for professional chefs but also for home cooks who seek quality and durability. KitchenAid products aim to transform ordinary cooking moments into opportunities for creativity, connection, and lasting memories.
Healthier Cooking with PFAS-Free Cookware
In line with modern health standards, KitchenAid’s cookware collections are free from harmful chemicals such as PFAS, PFOA, lead, and cadmium. This ensures that no toxic fumes are released during cooking, making them a safer choice for every kitchen. Jeff Peh, Sales Manager of KitchenAid Cookware at The Cookware Company, emphasized, “This launch is about more than just providing premium cookware—it’s about ensuring kitchens are both creative spaces and safe environments free from harmful chemicals.”
A Range of Collections for Every Culinary Style
KitchenAid recognizes that every cook has a unique style, which is why the brand is introducing six distinct cookware collections to cater to different preferences:
Classic Forged Aluminum: Features an extra-thick forged base for even heat distribution and a ceramic non-stick coating for easy clean-up.
• Classic Stainless Steel: Offers a heavy-gauge stainless steel base with an aluminum core for quick and even heating. The frypans and woks also feature a ceramic non-stick coating.
• Forged Hardened Aluminum: Lightweight but durable, this collection comes with a scratch-resistant ceramic non-stick coating.
• Multiply Stainless Steel: This uncoated collection is built with a heavy-gauge stainless steel body and aluminum core, designed for even heating and durability.
•Cast Iron: Known for heat retention, this collection is perfect for searing and slow cooking.
• Steel Core Enamel: Ideal for long simmering, this collection features a non-reactive enamel surface that preserves the flavors of your dishes.
A Culinary Showcase by Chef JP Anglo
The official launch event, held at Sarsá Kitchen + Bar in Makati, featured award-winning chef JP Anglo, who demonstrated the capabilities of KitchenAid Cookware. Using items from various collections, Chef JP prepared three exquisite dishes: velvety salted egg prawns with egg fried rice, braised beef short ribs kaldereta, and chorizo truffle cheese with runny eggs on toast.
Each dish highlighted the cookware’s versatility, even heating, and ease of use, demonstrating why KitchenAid is the perfect companion for home and professional kitchens alike.
Exclusively Distributed by Rustan’s Marketing Corporation
Ginger Dela Fuente, Division Manager of KitchenAid Cookware Philippines at Rustan Marketing Corporation, expressed excitement about the launch, stating, “KitchenAid has long been a household name, trusted for generations. We’re thrilled to introduce this cookware line, adding to the brand’s legacy and providing more options for Filipino home chefs to explore their culinary potential.”
Ready to own one? You can conveniently shop for KitchenAid cookware online at Rustans.com, Trunc Zalora, Lazada, and Shopee platforms.
