TV5 x ABS-CBN Partnership Boosts Primetime Audience Shares

In recent months, the Philippine broadcasting industry has seen one of the most unexpected developments that dramatically changed the way Filipinos watch their favorite TV shows — the unprecedented collaboration of Cignal TV and ABS-CBN for the airing of select Kapamilya programs on TV5.

The collaboration proved to be beneficial to Filipino viewers all across the country, as they now get to watch the simulcast of ABS-CBN’s No. 1 teleserye FPJ’s Ang Probinsyano on TV5, along with other Kapamilya primetime shows such as Huwag Kang Mangamba, Init Sa Magdamag, and La Vida Lena.

“TV5’s airing of ABS-CBN’s primetime programs has significantly boosted our audience shares not only in Mega Manila but in the southern regions as well. For this, we are extremely grateful for the Cignal TV and ABS-CBN content collaboration which made all this possible,” shared Media5 Chief Operating Officer Dino M. Laurena. “It all boils down to what the viewers want and need, and we believe that they were able to find the right programming mix as we added ABS-CBN’s shows to the TV5 lineup.”

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