WARNING: If you are feeling a bit too sentimental this Valentine’s Day, I strongly suggest you skip this video—or get those tissues ready.
This love month, every Pinoy’s favorite fast food chain Jollibee, brings out the feels as it debuts its new series of TVCs entitled Kwentong Jollibee.
Capturing the enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.
The stories are told through the eyes of a real-life and long-time store manager, Mags Soliman, a store manager who has been with Jollibee for more than 20 years. She began her career as a shift manager, and though she admits her job wasn’t easy nothing compares to the satisfaction of seeing the smiles on the faces of her happy guests and being part of their stories.
This is captured in the omnibus video which ties all the stories together.
“There’s this baby whose first word was “Jabee,” the boy who got lost and went to Jollibee because he knew his mom would look for him there, and the old couple who always had breakfast at the same table, ang daming kwentong nabuo sa Jollibbee and kahit paano naging bahagi ako ng mga kwento nila, and yan ang dahilan kung bakit minahal ko ang trabaho ko. Ang sarap lang ng araw araw ang mga taong pinapatuloy ko, pinapatuloy din ako sa buhay nila. And I couldnt think of anything that could compare to that.
During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
Mga Kwentong Jollibee Intro:
The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.
Tagpuan
Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.
Jabee
And lastly “ALMUSAL” which features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”
Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”
How about you? What is your #KwentongJollibee?
