Oakley’s Madman and Badman– two of the newest men’s sunglass models have finally arrived in the local market, following a highly successful US debut.
The launch event was held last night April 16, 2015 at the URBN Bar and Kitchen showcased the perfect combination of the urban lifestyle and the metal chic build of Oakley’s newest creations.
The Madman and Badman are part of the X-Metal collection, and carry the industrial design language and durability that distinguishes Oakley sunglasses. Innovative design coupled with cutting-edge materials like lightweight diecast aluminium with O Matter, a durable stress-resistant frame material, highlight the Madman and Badman models.
High Definition Optics is also integrated into Oakley sunglasses. This is a group of patented technologies that allow Oakley eyewear to meet or exceed the testing standards of the American National Standards Institute for optical clarity, visual fidelity, and impact resistance.
Both sunglasses feature Plutonite Lens, one of the best materials for optical purity and clarity in eyewear today. They filter out 100% of all UVA, UVB, UVC and harmful blue light, with UV protection derived from the lens material itself, and not just from a coating. Oakley HDPolarized lenses further contribute to sun protection by filtering 99% of reflected glare without the haze and optical distortion that can come with polarized lenses made with conventional manufacturing techniques.
Aside from sun protection, Oakley performance eyewear is renowned for protection against high-velocity and high-mass impact. This can be attributed to the unique architecture and advanced premium materials used for Oakley lens and frame combinations.
And then of course, there’s the Oakley-registered Unobtainium, a soft hydrophilic synthetic material that increases adhesion when wet. Used for earsocks and nose pads, this makes the frame grip better when a wearer perspires.
All these innovations would be for naught without Oakley’s unique design aesthetic evident in the new Madman and Badman sunglasses.
Madman gives off a frenetic energy with its roundish lenses, while Badman is its lighter but no less crazy good cousin with a slightly different silhouette.
“No other eyewear brand comes near in design and innovation with Oakley,” said Carlo Dionisio, Marketing Manager of Factory Pilot for Oakley in the Philippines. “Madman and Badman also come in Ferrari limited edition variants so we invite enthusiasts to check out these new Oakley sunglasses now, while they’re available.”
Musicians Kessenth Cheng and Oakley brand ambassador Jay Ortega presented these new editions with a special performance to launch Madman and Badman in the Philippines.
The new sunglasses are now available in:
O-Store – Greenbelt 3, Power Plant Mall, SM Lipa, SM Aura, and Century City Mall
G-Force – Trinoma, SM Mall of Asia, SM Megamall, Shangri-la Plaza Mall, Bonifacio High Street, SM City Cebu, Ayala Mall Cebu, Alabang Town Center, Harbor Point Subic, Marquee Mall, Abreeza Mall, Centrio Mall CDO and Ayala Mall Bacolod
SHI – Olympic World Alabang, Alabang Town Center, Bonifacio High Street, Robinson’s Ermita, Glorietta 3, Lucky Chinatown Mall, Marquee Mall, Harbor Point Subic, Robinsons Magnolia, NAIA Terminal 3, Robinsons Bacolod, Abreeza Mall, Ayala Mall Cebu, Centrio Mall CDO, Shangri-la Plaza Mall and Gateway Mall
Also available in Olympic Village, Cinderella, Executive Optical, Magno Optical, George Optical, Opticians, Ideal Vision, Optical Works and LS Pascual.
