The Thailand Convention and Exhibition Bureau (TCEB) in cooperation with the Philippine Chamber of Commerce and Industry (PCCI) and the Chamber of Commerce of the Philippine Islands (CCPI) mounts a road show in the Philippines to promote Thailand’s businesses potential, provide networking opportunities with Thailand’s seven leading professional exhibition organizers in automotive & logistics, food & agriculture, energy, and health & wellness.
The new global marketing campaign “Thailand Extra Exhibition” is being launched to offer the Philippines business with extra benefits and better connections, with Thailand‘s wide spectrum of services.
The new initiative underlines the country’s strengths and privileges through a number of core new initiatives that will be implemented in 2016 to emphasize Thailand’s value in the next stage of ASEAN connectivity and show Thailand’s huge potential as a marketplace for exhibitions and with that, unrivalled business opportunities.
The Philippines is Thailand’s vital trade counterpart and the two countries have expanded their relations through bilateral cooperation in key area such as agriculture, science and technology and much more. To expand trade value between the two countries, TCEB together with international trade show organizers from Thailand are embarking on aggressive marketing efforts to enhance cooperation in exhibition industry.
“Thailand Extra Exhibition is the latest initiative to come from the team at the Thailand Convention & Exhibition Bureau (TCEB), showcasing three key attributes of doing business in Thailand – the destination itself, the lucrative business opportunities, and its people and culture. These factors, combined with TCEB’s world-class support and service infrastructure, position Thailand as a marketplace with outstanding potential for the exhibition industry, and by extension for companies looking to access markets in the ASEAN and Greater Mekong Sub-region, ” said Ms. Jaruwan Suwannasat, exhibitions & events director.
The Philippines is considered one of the priority countries for Thailand due to the long established trade relations and growing trade volume between the two countries, at $8.4 billion in 2014. Thailand was the Philippines’ eight largest trading partner while the Philippines is Thailand’s 6th largest trading partner in ASEAN and the 18th biggest in the world.
Thailand’s exhibition highlight industries that are mapped with Philippines’ growing sector including automotive & logistic, food & agriculture, energy, and healthcare & wellness.
To bridge the opportunities under these mapping industries, TCEB brings together seven professional organisers; UBM Asia (Thailand), Impact Exhibition Services, NEO Exhibition Organizer, Nishio, Bangkok Exhibition Services, VNU Asia-Pacific Exhibitions, and VICTAM who conducts the qualified trade show in these sectors included of Intermach, BMAM, Subcon, Thailand International Truck Show, C-Tech, EcoLigh Tech, Solar Tech, ASEAN Sustainable Energy Week, Victim, SIMA, FVG Asia, Thailand Lab, Beyond Beauty ASEAN Bangkok.
PROGRAM COMPONENTS
• Connect Businesses
TCEB’s exclusive promotion for groups of qualified trade visitors to match-making at exhibitions staged in Thailand. Earn US$100 for each trade visitor who achieves three match-made business meetings.
• Be My Guest
A buyer appreciation programme to attract key international buyers to trade show in Thailand. Two nights will be granted to a single qualified buyer, selected by the organiser.
The Thailand Extra Exhibition initiative underlines Thailand’s unrivalled commitment as a business destination, and its reputation as a leading destination for exhibitions. Today, with the expanding economic community that surrounds it and the connectivity and opportunity that this brings, Thailand is set to capitalize on an unprecedented wave of growth.
“In 2015, the number of exhibition delegate from the Philippines has increase 155.2% from the previous year accumulated to 5,501 delegates and with the Thailand Extra Exhibition and the Exhibition Extra Advantage Programme, we hope the number will grow up to 15% in the next year to come and may draw interests from the business parties in the Philippines,” left Jaruwan.
Exhibitions in Thailand reached a milestone with a record 103 trade shows in 2015. This year the country expects to welcome 190,400 international exhibition delegates, generating a total of 17 billion baht.
Fact Sheet
An exhibition in Thailand becomes a high-potential marketplace offering extra benefits and connections, all while producing productive outcomes. Thailand helps build strong connections across the region and the world, giving access to these extra benefits.
Seamlessly linking ASEAN through its upgraded infrastructure development plan, Thailand is taking its place as a regional connectivity capital, allowing all exhibitions to enjoy extra benefits. The infrastructure development and expansion projects will facilitate better distribution of resources, goods and information, both within Thailand, in the region, and to world markets.
The Kingdom’s connections and collaboration with other countries have further improved and trade has expanded, while its network of free trade agreements have further opened up access to the market both within and outside the region. These have made the country a regional trade centre and a production and export powerhouse for various industries, the most notable of which include the automotive, energy, and agro-industries.
Through exhibitions, Thailand enhances connections to create new milestones, and strong business links alongside integration with its industry professionals and alliances will empower these connection. Exhibitions in Thailand enjoy the real power of connections – and even one connection can build bridges to unlimited opportunities.
Extra Destination:
Expand Connection for Extra Business BenefitsExhibitions in Thailand offer easy access to the region’s dynamic marketplace, including the Kingdom’s own booming domestic economy and those of neighbouring countries. Thailand today plays a major role in promoting regional cooperation and integration.
Exhibitions in Thailand benefit from a new level of sophistication and a wide spectrum of services – benefiting both organisers and participants alike.• ASEAN Connectivity Capital – The country is fast becoming the ASEAN Capital of Connectivity, thanks to its infrastructure development plan resulting in efficient transportation links throughout the region. Such seamless connectivity gives exhibitions in Thailand extra benefits and better connections.
• Asia’s Crossroad – Thailand is primed to take centre stage by emerging at Asia’s crossroads, with its diverse destinations right at the heart of the fast growing ASEAN Economic Community (AEC), Greater Mekong Sub-region (GMS) and the Cambodia-Laos-Myanmar-Vietnam (CLMV) area, a newly emerging market offering great business potential.
• World’s Destination – Thailand is a world-recognised business events paradise, thanks to its abundance of diverse, cutting-edge exhibition venues, stunning choice of hotels and accommodation across the country, and upgraded telecommunication infrastructure.
Extra Business:
Trade Powerhouse
Expanded Liberalisation for Extra Trade Empowerment.Exhibitions in Thailand are the springboard to link businesses to the marketplaces of ASEAN, Asia, and the world. Thailand places a great emphasis on expanding regional collaboration and building stronger regional networks while developing and strengthening the exhibitions industry, both in the Kingdom and in other ASEAN+6 member countries. Thailand will be a platform for business empowerment by
• ASEAN MICE Collaboration – The ASEAN MICE Collaboration initiative will link up exhibitions in Thailand with the integrated trading market of the AEC, further connecting them to the global supply chain.
• Asia’s Trade Powerhouse – Thailand’s connections and collaboration with other countries will further improve and expand trade promotion. Thailand’s allure stems from its role as a regional powerhouse of production and export. Thailand’s six free trade agreements (FTAs) with Australia, China, India, New Zealand and the 10 member countries of ASEAN have made the country an even more attractive marketplace for exhibitions.
• World’s Spotlight Industry – The country’s industrial production has grown and diversified rapidly both in long-established and newly emerging industry. Exports of electronics, automotive and auto parts, sectors in which foreigners are heavily invested, have increased significantly. Not only have FTAs drastically expanded duty free access to 2.87 billion people, key industries have been liberalised, logistics streamlined and regulations on foreign investments further liberalised.
Extra People:
The Power of Connection
Expanded Collaboration for Extra Solution and Profitable Diversity.Exhibitions in Thailand empower and enhance effective and effortless business connections. One connection can build bridges to other connections. Thailand will embrace the power of connections allowing your business to achieve ultimate success with
• Savvy Networkers – Beyond recognition for its proficient, creative and adaptive services, our renowned exhibition industry professionals and local alliances offer extra services, thanks to being savvy networkers, empowering your exhibitions and trade shows to achieve ultimate success.
• Trusted Partners – Our exhibition industry professionals and local alliances will be your trusted partners to facilitate and maximise these smart connections.
• Qualified Approved Events – Endorsed by an ever-increasing number of audited shows in Thailand, almost 50 trade shows have qualified as Approved Events, measuring up to TCEB’s high standards.
