Last October 25, Avant-garde Swiss watchmaker TAG Heuer officially opened its newly-renovated boutique to the public with an afternoon of food and drinks and the announcement of a new partnership.
The Trinoma store is the first boutique in the Philippines to premiere the new global concept – that portrays TAG Heuer’s aim to not only to keep the research and developments of the products but also expand the brand’s influence of the #DontCrackUnderPressure and avant-garde spirit to the younger generation.
Another highlight of the event was the unveiling of the first ever local Friends of the Brand (FOB) and their official campaign. Two years in the making and it was ready to be showcased to the public.
TAG Heuer being the Official Timekeeper of the Philippine Basketball Association for three years proudly announced the extension of the partnership as well as the collaboration with the local Friends of the Brand.
The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.
Friends of the Brand:
