#SportsForEveryJuan, Decathlon opens first “City” concept store at SM North EDSA

For sports enthusiasts living in the North–whether you are into hiking, cycling, swimming, running, basketball, golf, tennis, or any other conventional sport, we don’t have to go far to hunt for affordable gear and equipment!

Decathlon, the world’s largest sports retailer, opened its first “City” concept store at the SM North EDSA last November 26, 2021.

I first heard about Decathlon, during my first winter trip to Japan, and the people I was with said it was the best place to get all the boots, gloves and other winter clothing they had. Unfortunately, the store nearest me was in Tiendesitas and it was still quite far.

Located at Level 2 North Towers Building, the new branch brings the number of Decathlon branches to four with another one scheduled to open at the SM Mall of Asia before year-end. Quezon City Vice Mayor Gian Sotto, a sports enthusiast himself, joined the opening ceremonies to formally open the new store.


The story of Decathlon in the Philippines unfolded in 2017 offering over 70 sports under one roof through its first store in Alabang, Muntinlupa. This was followed by Decathlon Pasig at the Tiendesitas Shopping Centre and Decathlon Masinag located at Marcos Highway, Antipolo.Further expansion is planned as multiple stores are expected in the next two years.

Earlier this year, Decathlon announced its partnership with the largest mall developer–SM Supermalls to build more hubs for multisport lovers within Metro Manila.

“We want Decathlon to become one of the most loved brands in the Philippines. Thanks to the innovation and unbeatable value of our passion brands, we continue to deliver the best quality and safety to guarantee customer satisfaction,” Decathlon Philippines CEO Hans Iff said in an interview.

As more Filipinos become more concious about becoming fit and living healthy lifestyles, the fresher and more digital “City” concept gives them access to over 5,000 products for over 70 sports. The brand also promises to make multiple sports accessible through digital and omni-channel features as well as faster shopping through self-checkout and RFID technology. Bundled with these digital solutions will be classic Decathlon services like click and collect, free membership and free product testing.

The Decathlon motto of #SportsForEveryJuan comes alive even within the confines of these smaller “city” concept stores but you’ll still find a wide selection of affordable sportswear, shoes, equipment, and gear for over 70 sports—that’s actually more sports than you probably enumerate on top of your head–making it the most complete stores you can ever find.

To make sport accessible for every juan, their products are actually available to test and try, so you can get a feel for something before deciding to buy it at a price most can afford. As soon as you enter the store you will see tents pitched like a campsite so you could get inside and feel how spacious it is. There are racks of sports wear for gym, yoga and every other sports, there are even bicycle lanes so kids can try out the bikes or rollerskates.

Speaking of cycling, the store has a varied selection of bikes for hardcore, endurance, off-track, recreational, or beginner–as well as smaller bikes for your children.

The physical stores are interactive, and best for those who want to tryout the sizes or learn more about the sport from their very well informed staff. If some sizes or products are not available you can simply head over to their online store and arrange for either pickup or delivery of the merchandise.

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If you are new or just starting to get interested in a sport, the Decathlon staff are more than ready to assist as they too are often enthusiasts of the sports they represent. So instead of just someone assigned to sell a product, the staff can offer advice about the sport itself as they have real knowledge and experience of what he/she is offering to you.

For more information and updates visit www.decathlon.ph and follow their social media accounts
On Facebook – @decathlonph and Instagram – @decathlon.ph

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