So what is @REIMAGINEPH all about?

Remember those gigantic, mysterious ads that simply showed a gold streak against a black backdrop, and the Instagram handle @ReimaginePH?

Well, social media has been a buzz for the last few months ever since those billboards appeared along EDSA-Guadalupe, C5 and SLEX, Pioneer and Ortigas in Mandaluyong, and several other places.

Everyone had their own guesses, some thought it was political ad, or another one of those “viral” marriage proposals, while some assumed it was a new lifestyle brand based on its well-curated Instagram account. 

Today the mystery has finally been solved and it involves the most beautiful woman in the world (the universe rather) our very own 2018 Miss Universe Catriona Gray.

Not only that, we also discovered the brand behind the intriguing campaign–Smart Communications.

Check out the TVC:

PLDT mobile services arm Smart Communications reimagines how the postpaid experience should be with its new Signature Plans.

Designed to help you slay like Ms. Gray, its perfect for goal slayers who need a postpaid plan that can keep up with their fast-paced lifestyle, as Smart Signature shatters the limitations of the traditional plans to deliver a prioritized, worry-free, and in-control mobile experience.

With Smart Signature, you get priority access to the fastest LTE network in the country– Smart LTE.

Smart LTE is the undisputed fastest mobile network as awarded by world-renowned network analysts including Ookla, OpenSignal, Tutela, and P3. Making sure that subscribers enjoy consistent data to connect to their favorite apps, send messages in real time, and make uninterrupted calls – even during peak hours.

Compared to the former Giga Plans, Smart Signature is more simplified giving you even more data as well as free unlimited text and more call minutes to any network.

Smart Signature comes in four sizes – Small (S), Medium (M), Large (L), and Extra Large (XL) – with generous open access data allocation for data-savvy customers worry-free  unlimited calls to Smart, Sun, and TNT; worry-free AnyNet call minutes to PLDT landline and other networks; and unlimited texts to all networks – so customers never have to worry about connecting with family, friends, and colleagues on any network. 

What’s more, Smart Signature features Data Rollover so that any unused data for the month is carried over to the next month. 

For more information about the Smart Signature Plan and how to apply visit

OPM Icons Reunite at Solaire for Into The 80’s Concert

Goldilocks: 53 Years of Making Beautiful Memories for Pinoys