SM Supermalls begin Christmas countdown with 100 Days of Caring and Giving

With the continued threat of the COVID-19 Pandemic, the holiday season may not be as festive as previous years, but it doesn’t mean it couldn’t be the most meaningful.

If there’s one thing we’ve learned from this crisis, it is the importance of taking care of each other, which is why SM Supermalls is showing us the most uplifting way to best celebrate the season with “100 Days of Caring”;  featuring 100 days of spreading love, thoughtfulness, and care for one another and for the communities surrounding our favorite SM malls.

The virtual event showcasing the pledges happened Thursday, Sept 16, 2021 over FB Live and WatchSM on YouTube.

SM Supermalls 100 Days of Caring and Giving Virtual Event on Facebook Live and Watch SM YouTube Channel

“100 days of Caring”. To kickstart the Christmas countdown, SM pledged to donate to over 10,000 beneficiaries, namely communities in need, hardworking SM employees, medical frontliners and dedicated delivery partners, among others. Some of the beneficiaries and their partner malls are as follows: 

  • SM North EDSA is giving 100 pairs of World Balance rubber shoes to seniors from Graces Home for the Elderly in Quezon City.
  • SM MegamallThe Podium, and SM Center Pasig chose delivery partners who will be recipients of 100 raincoats and rain boots.
  • From SM Mall of Asia, 100 sets of care packages like face masks, face shields, Ensure milk, vitamins, supplements, and more, will be handed over to senior citizens within the community.
  • SM Southmall chose SOS Children’s Villages as to receive various story and educational books.
  • Metro Manila and Rizal malls chose several orphanages, namely: Associacion De Damas Filipinas, Bahay Aruga, White Cross Orphanage, and The Little Children’s Home to receive 100 toys and essential goods each, especially prepared by SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Taytay and SM Center Angono.

‘Gift’ for your mental health. Aside from our physical health being at risk during a pandemic, our mental health is also affected due to the stress and anxiety these times bring. And since SM believes in the value of taking care of our mental health, Dr Gia Sison, MD DPCOM gave a  ‘Call to Share’ talk during the virtual launch. Dr Gia Sison is a mental health advocate and co-founder of PH Leader Livestrong Foundation. Her talk centered on how to cope during this stressful time and still find hope in a better tomorrow.



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100 voices that care. If there’s one thing that binds us all Filipinos together, it’s our passion and love for music. While we may not be allowed to have big gatherings this year, SM entertained the audience with the performance of the 3 Divas – Rahda, Frenchie and Bituin Escalante; later on joined by 100 artists, singers, and SM employees and stakeholders who came together to sing during the virtual launch on Sept 16.

Click Here to watch the Facebook Live event


We may be in the middle of a pandemic, times may be tough, and many of us may be physically apart, but let’s not forget what this season truly means. To view the event, go to WatchSM on YouTube.

For more information, bookmark www.smsupermalls.com and follow @smsupermalls on all social media accounts.

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