Calvin and the Minions at SM IMAX

My nephew Calvin got invited to another Minions party today, and this time it was sponsored by SM Cinema and SnackTime, and although he came home looking very tired the smile on his face and the stories he kept telling his mom and dad were simply priceless.

Check out this slideshow of photos from the event:

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SM Cinema’s official snack bar, Snack Time, filled the IMAX theatre with kiddie fans of the adorable banana-loving creatures and hosted a free afternoon ba-ba-bash of jam-packed activities, endless snacks, fun prizes and loot bags.

In celebration of the lovable yellow underlings, Snack Time dressed up the IMAX theatre where chockfull of various booths and snack stalls welcomed the kids. The young and young at heart were treated to activities such as face-painting, balloon twisting, games like “pin the goggles on the minion” and “bring me”. Snack Time also gave away prizes to kids who came with the best minion inspired outfit. Guests were filled to the brim as they chose from the wide array of Snack Time nibbles and snacks from partner brands Havaianas, Nestle, Monde Nissin, Sunkist, Tic Tac and Nutella. Lucky fans also got to meet and take pictures with their favourite minion.

Capping of the afternoon, patrons were invited to proceed into the IMAX theatre to watch “Despicable Me 2” which I think my sister Sette enjoyed the most.

Prizes were also given to the kids who came in Minions costume and although Calvin was not in costume, he still won a couple of prizes, brought home a loot bag filled with treats and was even interviewed on TV!

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One highlight of the event, Snack Time launched their limited Minions merchandise such as Minions tumblers with toppers and Minions buckets with popcorn which are available in SM Cinema branches nationwide.

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Snack Time is the sole snack brand of SM Cinema and is one of the biggest food operators in the entertainment and lifestyle business with over 165 counters nationwide. Offering a wide variety of food from snacks such as popcorn, burgers, sandwiches, drinks, chocolates and candies to healthy gourmet meals, Snack Time is a one-stop-shop that caters to parties and events. Solidifying its services as the food and merchandise unit of SM Lifestyle Entertainment, Inc., Snack Time also provides branded merchandise for movies, concerts, games, and numerous shows. Snack Time is also available at the Mall of Asia Arena, Exploreum, SM Bowling Center, SM Skating Rink, and in Waltermart Cinemas.

Visit your nearest Snack Time counter starting June 27, 2015 and collect all Minions tumblers and buckets before they run out! “Minions” will be out in SM Cinemas on July 8, 2015. Avoid the lines and buy your Minions movie tickets now at SM Cinema ticket booths! For ticket inquiries, log on to

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