For 60 years, the search for the most beautiful woman in the world was motivated by a single inspiration: “Beauty with a Purpose”. With such a compelling impetus, the Miss World pageant has produced a list of women who have been celebrated for their stunning good looks, as well as for their single-minded desire to make a difference in the lives of the less-fortunate.
Mark the year 2011. Because for the very first time in Philippine pageant history, the first Miss World- Philippines
Leading the nationwide search for the rightful Miss World – Philippines is beauty and wellness guru Cory Quirino, Chair and CEO of CQ Global Quest, who is determined to give the much-anticipated beauty search a meaningful purpose by adopting the slogan “Beauty in Giving”. “It is high time to make a Filipina’s dreams come true, a lady who will embody the true spirit of Filipino womanhood, one who will proudly represent her country while utilizing her beauty to inspire, to help and to heal”. For this reason, CQGQ’s charity gala night has chosen the PGH Medical Foundation and Tuloy Street Children Foundation as Miss World Philippines 2011’s major beneficiaries. Other beneficiaries, like the Catholic Women’s Club are also in full support of this cause-oriented beauty pageant.
Last January 25 in a successful press conference , on hand to award the exclusive license agreement of the Miss World- Philippines to Ms. Quirino was the venerable Julia Morley herself—the dynamic Chairman and CEO of Miss World Limited. Mrs. Morley, who was accompanied by reigning Miss World Alexandria Mills from the USA and first runner-up Emma Wareus from Botswana, called the event a” significant and momentous occasion” for Miss World organizers.
Since its beginning, the annual worldwide beauty search has been able to assist in the alleviation of the plight of marginalized women and children with Miss World Limited having raised more than US$400 million to date in support of countless charities.
Ms. Quirino’s vast experience in serving underprivileged communities makes her a fitting figure to spearhead the pageant. “With more than 15 years as an officer serving Rotary International Districts 3810 and 3830, I have found the focus on community development by the organizers of Miss World supportive of my continuing advocacies.”
The 2011 official launching of Miss World Philippines took place at the SMDC Grand Showroom on March 23. Formally announcements were made on their formidable alliances – As main presenter, SM Development Corporation (SMDC)., with Vice-Chairman, Henry Sy, Jr. , Mr. Sonny Jacinto, Vice Chairman & Nestor Tan, President of Banco De Oro, the official bank partner, TV network partner, GMA-7 represented by Wilma Galvante, Senior Vice President for Entertainment, Mayor Edward Hagedorn representing the famous Puerto Princesa Underground River with Puerto Princesa as Miss World Philippines’ official Tourism Destination , SM Supermalls with Annie Garcia, President and Gordon Aeria, General Manager Traders Hotel Manila, official residence of Miss World Philippines 2011 candiates.