I love you.
Three very simple words that are very easy to say, yet when was the last time you said “I love you to your mom?”
It’s a striking question people don’t really think about. For some, saying “I love you” comes as naturally as saying it on the phone before hanging up or through a text message.
Females are typically perceived to show affection more easily than males. Several male young adults have said that they don’t say it because they don’t feel comfortable. “It’s cheesy,” they reason out.
The affection shown from child to mother stems from their relationship growing up. Of course someone’s love cannot be measured by the number of times they say it, people just express love in different ways.
Over the years, whether it is for a birthday, for Valentine’s, a simple Thank You, or graduation, gestures of expressions are made sweeter with Toblerone.
Rallying all young adults to give their moms the perfect gift, the chocolate brand invited several notable young professionals to a discussion with Pia Acevedo of the Love Institute on why or why not young adults express affection to their mothers.
Acevedo, a certified life coach with expertise in family relationships and personal life transitions and author of the upcoming book Born to be a Hero, Raising Heroes, shared her insights with hosts RJ Ledesma and Tessa Prieto-Valdes, along with RJ Jacinto, Jessica Tan Gan, and Georgia Schulze-Del Rosario.
The discussion was timely and built on the “Say it Sweeter with Toblerone” campaign. With Mother’s Day just around the corner, the campaign encourages everyone to give their moms the perfect gift, not just bar of chocolate, but an “I love you” made sweeter with Toblerone.
Toblerone is a brand that grew up with generations of chocolate-lovers who use the famous three-sided bar to bridge the gap and create long-lasting relationships.
This year, Toblerone shifts its gears and focuses on the longest relationship we’ve all had: the mother-child relationship. Toblerone is giving its loyal friends and family the opportunity to tell the world how much they love their moms through an online photo contest that began on April 20 and will end by the 18th of May.
Toblerone is offering 50 weekly winners a 100g Toblerone bar each, an overnight stay for two (2) at the Shangri-La Edsa for major weekly winners, and an overnight stay for four (4) in the Hotel H20 Aquarium Room with Spa, Breakfast, Lunch, and Dinner for the sweetest photo with mom. Simply “like” the Facebook Page named “TobleronePilipinas” and upload the sweetest photo of you and your mom together. You can submit a recent one or a photo from way back when.
Photos will be judged for its sweetness, a creative caption, and the number of likes it will receive. It’s important that you check out the full mechanics, terms, and conditions, on www.givetoblerone.com. Make sure you go all out with the sweetness, because you’ve got quite a number of celebrities to beat!
An alternative way to enter is to visit a Toblerone booth in your local mall or grocery*. Give your mom the best gift this Mother’s Day and say it sweeter with Toblerone!
For more information, feel free to contact the Toblerone custome hotline at 820-2866.
Find out when and where you can say it sweeter:
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MAY 12-13
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MAY 19-20
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ROBINSONS ERMITA
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ROB DEPT STORE ERMITA
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ROBINSONS GALLERIA
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ROB DEPT STORE GALLERIA
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ROBINSON METRO EAST
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ROB DEPT STORE METRO EAST
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ROBINSONS IMUS
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ROB DEP (Lj to reco)
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ROBINSONS DASMA
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SM HYPER SUCAT
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ROBINSONS BF
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SVI MAKATI
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ROBINSONS (Allen to Reco)
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SVI DASMA
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ROBINSONS (Allen to Reco)
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SVI MEGAMALL
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METRO LUCENA
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SM HYPER NORTH EDSA
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METRO ANGELES
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SM HYPER MOA
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