Music has always been more than background noise. It sets the mood, fuels connection, and often becomes the heartbeat of any gathering.
LG Philippines abides by this truth—and at Xylo in Bonifacio Global City, the brand made a bold statement: sound deserves to be smarter, sharper, and louder.
The event was the launch of the LG xboom by will.i.am, a next-generation lineup that marries LG’s engineering with the creative direction of global music icon will.i.am.
Designed for a world that lives through playlists and thrives on energy, the xboom collection promises an audio experience tuned for every lifestyle.
A Bold Opening
“Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom by will.i.am collection!” announced Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he greeted the crowd.
He added: “Tonight, the bass doesn’t just play, it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!”
Sound, Reimagined
Taking the stage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, emphasized the vision behind the collaboration.
“We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”
The lineup reflects that philosophy:
- LG xboom Stage 301 delivers room-filling sound, boosted by a 6.5” woofer and dual midrange drivers. With built-in mic controls, it’s karaoke-ready at any moment.
- LG xboom Bounce may be compact, but dual passive radiators and twin dome tweeters let it punch far above its weight—perfect for small spaces that crave big sound.
- LG xboom Grab is shaped for portability, designed like a tube you can sling or hang, while its 16mm tweeter ensures crisp sound wherever it goes.
- LG xboom Buds focus on the personal: graphene-coated drivers, advanced noise cancellation, and triple-mic clarity make them ideal for commutes, calls, and music on the move.
For bigger moments, the XBOOM XL Series, XBOOM RN Series, and XBOOM Go bring scale to the sound, ready to fill parties, events, and open spaces. Thanks to Auracast, multiple speakers can link together seamlessly, creating an instant surround-sound festival atmosphere.
Where Tech Meets Culture
Partnering with will.i.am gives the xboom lineup more than technical upgrades—it gives it attitude. His influence brings together sharp sound and pop culture sensibility, shaping a collection that speaks to people who want their music gear to match their lifestyle..
At the Manila launch, the idea came alive through performances from Zephanie, NEW:ID, and some of the country’s top K-pop dance crews, with the xboom speakers powering both the music and the energy of the crowd.
As NEW:ID put it:
“As performers, sound is everything when we’re performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It’s loud, powerful, and every beat just hits hard.”
Idol Philippines 2019 Grand Champion Zephanie agreed, sharing her own perspective as both artist and fan:
“On stage or in my daily routine, LG is always by my side. It really helps to have a speaker you can rely on, and the LG xboom by will.i.am speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream.”
Life, Amplified
The LG xboom by will.i.am lineup was built with flexibility in mind. From compact earbuds for commutes, to portable speakers that travel easily, to larger systems designed for parties, there’s a model that fits different ways people experience music.
With AI-powered sound tuned by will.i.am, the collection carries both technical sharpness and cultural flair, showing how audio design can keep pace with the rhythm of everyday life.
By combining AI-powered sound with will.i.am’s creative vision, LG reinforces its belief that technology should elevate daily life in meaningful ways. Because when the bass hits just right and the moment syncs with the music—that’s when life’s good.
This is the future of music. LG made sure everyone felt it, reminding the crowd that Life’s Good when powered by music, technology, and real connection. In collaboration with will.i.am’s forward-thinking creative vision, the LG xboom by will.i.am isn’t just a speaker, it’s a statement. Smart, adaptive, and bold, these speakers fuse cutting-edge technology with deep, immersive sound, designed to move with you and move you. Whether you’re at home, on the go, or in the zone, the LG xboom delivers the sound you need, exactly when and where you need it.
Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives.
