This summer, escape the daily grind and be spontaneous as global outdoor and lifestyle brand Merrell teams up with James Reid in his debut campaign “Let’s Getaway”, that encourages everyone to enjoy life’s adventures.
James is known to embark on variedpursuits in his professional life from acting to songwriting and producing. But perhaps many are unaware that he is just as versatile when it comes to his choice of adventures.
A quick listen to James’ songs reveal that many are evocative of his love for the great outdoors and nature which he credits with giving him inspiration and new perspectives. His Instagram account frequently shows him surrounded by golden stalks of grass, hiking mountains, chasing waterfalls, and enjoying idyllic summer outings. These are interspersed with snaps of him in urban settings both in Manila and in the other bustling capitals he travels to.
James isa true believer of breaking away to go on all types of adventures from the city streets to outdoor trails, making him the perfect advocate for Merrell and the Let’s Getaway campaign.
Merrell has been known the world over for offering the best and most innovative adventure-ready footwear and gear, inspiring thousands to go on explorations and trips from the cities to the trails. Of course, every getaway needs an adventure buddy. And luckily, James has found his in the new Merrell Choprock.
The Choprock is the newest shoe offering from Merrell. As featured in the new campaign,it’s designed with materials that dry extremely fast, boasts excellent grip on slick terrain, and protects your feet from debris. It’s also packed with all the tech features Merrell is known for such asVibram® Megagripoutsoles, Hyperlock™heel counters and Kinetic Fit™ BASE contoured insoles to name a few.
Sporting a sleek silhouette in versatile colorways, the Choprock works great whether you want to style it with your daily outfit in the metro, or are slipping it on as a true performance hiker for traversing both rivers and peaks.
With its collection ofinnovativefootwear, bags, and apparel, Merrell is the perfect companion for your up-for anything, soul-freeing adventures
So what are you waiting for? Take up the invitation— Let’s getaway!
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