Joyful Clean Holiday: Discover How LG’s AI Styler and Washing Machines Support Kim Won Shik’s Busy Lifestyle

LG Electronics brought holiday cheer and a touch of Korean star power to Manila with the Joyful Clean Holiday Pop-Up, running from December 12 to 17, 2025, at the SM Mall of Asia.

The event, which celebrated the launch of the new LG AI Washing Machines and the enhanced LG Styler with HandySteamer™, was energized by special appearances from Korean actor and singer Kim Won Shik (Alchemy of Souls) and dynamic host Kuk Shine.

Kim Won Shik shared his personal connection to smart home care, emphasizing how crucial effortless garment management is for his busy, travel-heavy career.

From Screen to Smart Home: Why Kim Won Shik Trusts LG

Known for his roles in popular K-Dramas and his involvement in the official soundtrack for the Philippine adaptation of What’s Wrong With Secretary Kim, Kim Won Shik raised the vibe for guests while highlighting the practical benefits of LG’s technology.

“With my busy schedule, rehearsals, filming, and traveling, taking care of my clothes is important. That’s why I’m excited about the LG Washing Machine lineup, especially the feature that detects fabric and chooses the best wash automatically.”

He was joined by host Kuk Shine, who shared her own endorsement for the LG Styler—a crucial appliance for her packed agenda.

“I love using the LG Styler, especially when I’m on the move. It keeps me polished despite my packed schedule. I just place my outfit inside, do my makeup and prep for the day, and when I come back, it’s fresh and wrinkle-free. For someone always on the go, having this at home is a lifesaver, it keeps me looking put-together without any stress.”

The pop-up, which also featured a high-energy performance by Saja Boys, allowed families and fashion enthusiasts to experience these cutting-edge appliances firsthand.

LG’s Vision: Convenience, Care, and Joy at Home

Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his pride and invited guests to explore the best of Korean technology:

“We’re excited to open this week-long pop-up store where you can experience the latest innovations from our new AI-powered Washing Machines and the new LG Styler. These products represent the best of Korean technology: smart, efficient, and designed to make everyday living easier, especially during the busy holiday season.”

Smarter, Bigger Laundry: The LG AI Washers

Ms. Patricia Sioson, LG Philippines Product Manager for Washing Machines, detailed how the new LG AI Front Load series (including the 15/8kg Washer Dryer and the 15kg Washer) and the Top Load model simplify life for modern households.

“LG AI washers are designed to handle bigger loads, perfect for families during the holidays. You can wash more clothes in fewer loads, and these models come with bigger capacity options. The LED model has clean, modern touch buttons, and the LCD model is very intuitive and user-friendly.”

The LG AI Top Load Washing Machine features AI DD™, utilizing deep learning to protect garments:

“Our Top Load model features AI DD™, which uses deep learning to detect the weight and softness of garments, ensuring every wash is gentle and effective while keeping clothes thoroughly clean.”

These washers integrate seamlessly with the LG ThinQ App, allowing users to download specialized settings like the Pet Care Cycle for odor and stain removal.

The Essential Fabric Refresher: LG Styler with HandySteamer™

For immediate garment care, the new LG Styler with HandySteamer™ is designed to fit perfectly into any daily routine.

Ms. Alyssa Alvarez, LG Philippines Product Marketing Manager for Home Solutions Emerging Products, highlighted its easy operation:

“The LG Styler is designed to fit seamlessly into your daily life. It now features a Smart LCD Touch Display, making it even easier for users to operate with intuitive controls, clear icons, and real-time monitoring.”

The Styler’s functions include the HandySteamer™ for quick wrinkle removal, the EZ Fit PantsPress™ for crisp creases, QuickRefresh™ (revitalizes clothes in 18 minutes), and the ability to remove 99% of dust.

A Look Ahead to 2026 Innovations

The celebration concluded with Mr. Chang Hee Doh, LG Philippines Product Director for Home Solutions, offering an exclusive sneak peek at LG’s upcoming 2026 innovations.

“This is part of the next-generation TX Topload series. You’ll immediately notice the new design, sleeker, more modern, and built for intelligent fabric care. Inside, you can expect upgrades with AI DD™, 6 Motion™, and TurboWash3D™, making top load washing smarter than ever.”

The LG Joyful Clean Holiday Pop-Up is open until December 17, 2025, at the Level 2 of SM Mall of Asia, Entertainment Mall. Visitors can explore the innovations and register to win appliances, including one of three LG 21KG AI Top Load Washing Machines.