Striving for Success? Here are 10 Rules to Live By

Its no secret that much of Orange Blush Salon’s success can be attributed to the hardwork and perseverance of the Orange Lady herself Joby Linsangan Moreno.

Recently, Joby had the chance to talk about her about her “10 Commandments”  during  her first public engagement as a professional speaker. The event billed Elevate: Primed For Greatness was held at The Podium Special Events Center Cabanatuan City and organized by Lvrage.

Joby opened her first salon at age 23 in Nueva Ecija from the remnants of a beauty parlor about to close shop. It was a huge move for Joby who with her savings of P30,000 chose to invest in the salon business. She was at that time working as a medical technologist. “When I went to college at 17, I did not know na ang med tech nasa lab pala,” she recalls. “I did not know, nag aanalyze pala ng ihi, poop, dugo at iba pa. Eh ayaw ko pa naman ng kumukuha ng dugo,” she explains.

Joby delivering her talk entitled,” The 10 Commandments of the Orange Lady”

Joby then realized that all she wanted was to be a business woman. “I was 23 when I established my salon in Nueva Ecija  and my goal was to make it a national brand.”

But six months after her first beauty shop opened, “pinirata yung tatlong stylists ko,” she reveals. To save the situation, she had to run to the adjacent beauty salon for help. “Pag may pumasok na kliyente sa amin, tatakbo ako sa kabilang parlor, sasabihin ko, paghatian natin, 50-50 tayo sa 60 pesos na gupit.”  

With Fellow Conference Speakers; from left, to right: Mr. Luwee Carrasco, Mr. Reynaldo Odulio Jr. Of Wheeltek Motors and Mr. Toby Cayanga of Farmers’ AMC. Home grown businesses from Cabanatuan City

Despite the difficulties, Joby survived. And 14 years later,  Orange Blush Salon put up 20 branches scattered in the different parts of Northern Luzon and Metro Manila. 10 branches are wholly owned while the other 10 are franchises. The flagship store is located in Sparks Place Cubao. 

As a successful business woman, Joby follows 10 rules which she calls, The 10 Commandments of the Orange Lady. Here they are:

1. Put God First In Everything You Do. 

2. Treat Others The Way You Want To Be Treated.

3. Spend Quality And Undivided Time With Your Loved Ones.

4. Love Your Family Unconditionally.

5. Dream Big. Start Small.

6. Be Proactive. Focus.

7. Do Not Complain.

8. Feel Beautiful. Be Beautiful.

9. Count Your Blessings.

10. Find Your Purpose And Seize It. Let Your Light Shine.

Joby also subscribes to the mantra, “For with God, nothing shall be impossible,”  Luke 1:37.

Awarding of Plaque of Appreciation With Mr. Luwee Carrasco, President, Lverage Events

Joby is married to businessman Lawrence Moreno, her first and only boyfriend. They have three kids. Joby is an Asian Artists Agency talent. 

For more info on Joby visit the Orange Blush Official Facebook page or her official FB and IG accounts. You may also visit Orange Blush Salon at Sparks Place Cubao.


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