AMDG! How Joby Linsangan-Moreno celebrates life with more purpose and meaning



It was only while browsing through my chat with Joby Linsangan-Moreno, that I noticed her replies to our conversations would always start with those four letters. 

So I did a quick search and realized why those letters meant a lot to her. 

AMDG—stood for  Ad Maiorem Dei Gloriam or “For the greater glory of God.”

It was also an adage that best describes how Ms. Joby has been living her life. 

We got introduced to her as the “Orange Lady,” the beautypreneur behind the network of Orange Blush Salons. We met her a few years ago when she decided take us all the way to Nueva Ecija just to meet her and give us a pampering session.

Read our story HERE:

In one of our talks she even shared her own“10 Commandments Of The Orange Lady” as her guide and the first one was “Put God first in everything you do.”

She recalls vividly the first time God touched her life. “I was in Grade 5 and I was at church singing, “I Love You Lord”, along with my siblings. For some strange reason, as we were at the middle of the song, I started crying. I felt the words being sung (I felt the words of the song resonate through my body), I felt that God was so near that I could actually touch Him. Strange as it is, it was a turning point in my life. From then on, I began to put God first in everything I do. I would pray before going to school, ask for His guidance in answering my homework, and ask my parents to read us Bible stories, among others,” she said.

“Amazing things happen when we start asking God to lead the way for us. It may be a day of victories, triumphs, and challenges; but one thing is for sure- when you put God first, no matter how busy you may be, you always feel at peace,” Joby added.


And as she celebrates her 41st birthday, today, April 8,  Joby said her journey has been nothing short of amazing. 

Besides running the Orange Blush Salon franchise and the Aliaga Rice Supply (retail business run by her husband Lawrence), Joby also manages The Podium Special Events Center and the NYORK Café (both in Cabanatuan City), host of the Beauty and the Biz show on ABS CBN News Channel and founder of the PAK Foundation. 

PAK or the Parlorista At Barbero Kami Foundation seeks to prioritize, improve, and safeguard the lives and the welfare of our Parloristas (Hairdressers, Estheticians, Massage therapists, Nail Technicians, salon receptionists), Barbers and their families. It also also aims to promote hairdressing as a serious profession and educational program that generates employment.

She is also a highly respected public speaker with her expertise in Beauty and wellness topics, beauty businesses, and as an advocate of women empowerment.


This year, Joby adds another milestone to her journey as she launches her book–Beauty & the Biz: Your inspirational guide in building your own beauty empire!

“Dreaming of putting up a hair, eyelash salon, or a nail or waxing salon? A barberdashery or perhaps owning a skincare business, or even becoming a makeup artist? How about distributing your own skin care products? Or dreaming of your own clothing, jewelery or accessories line? Or we can take a look at the wellness side of beauty businesses on how we can help consumers stay fit and healthy, and happy?” reads the book’s description.

Joby Linsangan shares her secrets in new book “Beauty and the Biz”

Joby says the book seeks to be a STRESS-FREE GUIDE to building OUR OWN BEAUTY EMPIRE!

“Learn from these self-made beauty entrepreneurs on how they made it to the top! They will guide you along the way as they share their personal experiences and tips on buidling your own beauty brand! It also includes exclusive tips from one of her mentors, Boy Abunda.

Besides sharing her learnings, Joby also included her “10 commandments of the Orange Lady: Thoughts on living a joyful and balanced personal business life,” to help the reader grow in their faith as well.

The book was published by ABS-CBN Books, and will be available on Amazon (click the link HERE.) It is priced USD $3.99 It’s going to be free po from April 8-12, 2021. 


In one of our conversations, I asked Joby what her message was to fellow businessmen who are struggling because of the ongoing pandemic. She said we should need to strong and optimstic yet realistic all the more now.

“This too shall pass. We need to be Pivot or pursue, and focus. Challenges have always been part of every entrepreneur’s journey, and this is nothing different from all other hurdles we have overcome before. We’ll all make it in the end. We can do this! Let’s keep doing our best, let’s all stay safe and healthy and Let’s stay eternally hopeful for God is on our side and He is with us every step of the way. Better days are coming,” she adds.

The Salon business was one of the most affected industries because of the lockdowns so how has she remained positive despite the challenges? 

She said if there was one thing she’s learned in 2020 its that “God is Always in Control and that life is too precious. The best and most important things in life are not things- but those that money can never buy: your family, friends, loved ones- your health, your time, your peace of mind and peace of heart. That living in a much slower pace gives you more time to think and reflect on your life’s purpose, gives you more time to appreciate everything in your life. And maybe, that’s how living our lives should really be.”

With the PAK Foundation and all of their community programs, did she ever feel donor fatigue from helping out all those people? 

“Not at all. It truly is more blessed to give than to receive. When you give with the sincerest of intention, it gives you joy and peace. For you are giving a part of you that is valuable to you- may it be financially, your time, your talent. Giving to others even in your time of need maybe a challenge, but reward comes from the Lord. It’s  way of showing our love for others.”

“Knowing in my heart that helping others is one of my greatest purposes in life keeps me motivated. As my favorite verse Matthew 5:16 says, “Make your light shine so that others may see your good works and glorify Your Father in Heaven.” Living out that verse makes life worth living.”

 “Looking back, I have come to realize that living with a great sense of purpose makes life worth living, more meaningful. I believe that God has called me for that mission. I try to live every single day with that verse in mind. I think the reason why I became a businesswoman instead of a doctor is, for me, to bless more people with the work that I do.” 

PAK foundation joby linsangan

A wise man once said to me, “God’s dreams are bigger than our dreams”; and I am too excited to see what His dreams are for me.  

If you want to know more visit the Orange Blush Official Facebook page or her official FB and IG accounts. You may also visit Orange Blush Salon at Sparks Place Cubao.

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