IyaVillania and Mikael Daez Switch & Save with Watsons

Health and beauty brand unveils its two newest celebrity ambassadors

The Switch and Save Nation has just gained a fresh following. Tagged as a collective population of individuals who have joined the Watsons Switch & Save campaign, the group adds Watsonsmost recent celebrity endorsers to the mix. Actress, IyaVillania and actor and commercial model, Mikael Daezhave just discovered the benefits of switching and saving with Watsons.

“I think it’s great to be the face of such a campaign,” says Mikael. “Personally, I’ve always been value conscious and have always tried to be very efficient. That’s similar to what Switch & Save is all about,” he adds.

Given its February 2012 beginnings, Watsons Switch & Save has exhibited increasing popularityover the past few months. Its escalating success comes from the thrust of helping the average Filipino shopper spend less on daily essentials, to splurge on things they love.

“I switched to Watsons because it is actually a place I often visit for my needs,” says Iya. They provide great quality daily essentials that allow me to save a few pesos here and there, which at the end of the year do all add up.”

At top quality and cheaper than branded counterparts, it’s no surprise that Watsons Label items have been a huge hit withIya and Mikael.While Iya loves the brand’s facial tissues and wipes that keep her fresh all day long, Mikael can’t stop raving about the savings he gets from grooming essentials like Watsons breath strips, mouthwash, and razors.

“In all my shows, I have a clean shaven look, so I shave almost every day. It’s a super essential in my case,” he says.

Joining a star-studded line-up composed of Divine Lee, Victor Basa, Tessa Prieto-Valdes, and Patty Laurel, the latest Watsons endorsers look forward to pushing the brand’s presentmovement to even greater achievement.

Iya sums up her experience perfectly, “It’s always great to have a new family and stand behind something that you believe in and that’s especially relevant, given today’s economic climate.”

The Watsons Switch & Save campaign is currently ongoing at all Watsons stores nationwide.