Hisense is taking its passion for sports straight to the local pitch. Hisense Philippines has officially announced its partnership with Manila Digger Football Club, uniting cutting-edge home technology with one of the fastest-rising forces in Philippine football.
The partnership was sealed during an official contract signing and press conference held on October 27 at SAVEA Bay City Manila, attended by brand executives, team representatives, and media partners.
Globally, Hisense has built a strong reputation as a champion of international sports, backing premier tournaments like the FIFA World Cup and the UEFA European Championship. The brand has long operated under the philosophy that sports have an unmatched power to unite communities through energy, passion, and shared experiences.
By partnering with Manila Digger FC, Hisense Philippines is bringing that global sports strategy home. In Manila Digger FC, Hisense found a team that mirrors its core values—relentless grit, fierce determination, and an ambition to push boundaries.
Standing Behind Historic Achievements
The alliance comes at a historic high point for the club. Manila Digger FC recently achieved a landmark qualification to the Quarterfinals of the AFC Challenge League, putting Philippine club football in the spotlight across Asia.
Hisense Philippines’ support aims to provide the club with momentum as they continue to
Hisense Philippines’ commitment to supporting the football club has been steadfast, standing firmly behind the team as they achieve remarkable milestones, including their historic qualification to the Quarterfinals of the AFC Challenge League, which continues to elevate Philippine club football on the continental stage.
Looking ahead, the partnership is set to introduce a robust lineup of dynamic future activations designed to connect fans closer to the sport and the brand. Consumers and football enthusiasts can anticipate immersive retail promotions, exclusive merchandise tie-ins, and cutting-edge display integrations during match days. Furthermore, both organizations are laying the groundwork for community-driven initiatives, including grassroots youth programs, interactive fan zones, and public viewing events slated for the upcoming seasons.
Elle Perez, Brand Marketing Supervisor for Hisense Philippines, highlighted the shared philosophy connecting the two organizations. “When we look at Manila Digger, we see an organization that mirrors our own core philosophy: a relentless pursuit of performance and a refusal to settle for ordinary. Whether it is engineering precision into our display technologies or executing a game plan on the football pitch, excellence is a habit. Hisense Philippines is thrilled to support the club as they make waves locally and internationally.”
During the interactive Q&A session, Hisense Philippines Deputy Marketing Director JC Capistrano and Vice President Antonio Mauricio outlined the overarching vision for the partnership. Antonio Mauricio stated, “This partnership represents our unwavering commitment to elevating everyday living through innovation, bringing Filipino households closer to the sports and entertainment they love.”
They emphasized that the collaboration is built on a foundation of long-term growth, aimed at enriching the local sports landscape while delivering enhanced value and experiences to Filipino households.
Representing the football club, Manila Digger FC official KitKat Revilla expressed gratitude for Hisense Philippines’ ongoing backing, emphasizing how strategic corporate collaboration strengthens the squad’s preparations for upcoming high-stakes fixtures and fuels the team’s championship drive. “Aligning with a global powerhouse like Hisense inspires our entire organization to reach higher, fueling our drive for excellence both on and off the pitch.”
With the partnership officially sealed, Hisense Philippines and Manila Digger FC are poised for an incredible journey ahead. As the club charges forward into its high-stakes fixtures and upcoming continental campaigns, both organizations stand united in their shared pursuit of victory, setting a new benchmark for sports and technology in the Philippines.
