Honoring Inspiring Women with Limited-Edition HERSHEY’S Bars and Personalized Digital Tributes
In celebration of International Women’s Day 2025, Hershey Philippines Pvt Ltd., a subsidiary of The Hershey Company, has launched its latest campaign, ‘She Inspires’, dedicated to honoring the extraordinary women in our lives. This initiative brings a special edition of HERSHEY’S Bars with exclusive packaging and an interactive digital experience that allows consumers to recognize and celebrate their Sheroes in a heartfelt way.
Limited-Edition HERSHEY’S Bars: A Sweet Tribute to Inspiring Women
Hershey Philippines is rolling out limited-edition HERSHEY’S 60GM Bars, available in three unique packaging designs that represent the diverse roles inspiring women play in our lives. Whether it’s mothers, partners, friends, leaders, soulmates, or colleagues, these chocolate bars serve as a meaningful token of appreciation for the women who uplift and empower us every day.
“The ‘She Inspires’ campaign is a celebration of the everyday women who make a difference in our lives. Whether through their kindness, leadership, or unwavering support, these women deserve to be recognized,” said Kamy Devaguptapu, Marketing Director, Hershey India & APAC.
A Digital Tribute: Celebrate Your Sheroes Online
Taking the campaign beyond chocolate, Hershey Philippines has created an interactive microsite, celebratehershe.com, where consumers can nominate and appreciate their Sheroes. Each limited-edition bar features a QR code that leads to the platform, enabling users to send personalized digital tribute cards that can be easily shared on social media.
“This campaign aims to inspire consumers to pause and appreciate the inspiring women around them,” added Devaguptapu. “A simple act of acknowledgment can mean the world, and we hope to encourage more of these heartfelt moments.”
On-Ground Activation: The HerShe Photo Wall Experience
To amplify the celebration, Hershey Philippines will host a special on-ground activation on March 8, 2025, at Eastwood City. The HerShe Photo Wall will provide an interactive space where women can enjoy a photo shoot and share their empowering stories. Participants will also have the chance to win exclusive gifts from the ‘She Inspires’ campaign.
Special Promotions: Sweet Deals for a Sweeter Cause
To make this celebration even more special, Hershey Philippines is offering a 20% discount on every 60GM HERSHEY’S Bar purchase from March 1-31, 2025. Consumers can find these exclusive chocolates at leading retailers, including 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches, and CSI Malls.
Why You Should Join the ‘She Inspires’ Campaign
- Celebrate Women Who Inspire You: Whether it’s your mom, best friend, mentor, or colleague, this campaign is all about acknowledging their impact.
- Share a Personalized Digital Tribute: Use the microsite to send heartfelt messages to the inspiring women in your life.
- Enjoy Exclusive Discounts: Get 20% off on every limited-edition HERSHEY’S Bar throughout March.
- Experience the HerShe Photo Wall: Join the celebration at Eastwood City and create lasting memories.
Celebrate the amazing women in your life with Hershey Philippines! Share your moments using #SheInspires #HersheyPH #InternationalWomensDay2025 on social media and be part of this movement to empower and recognize women everywhere.
This International Women’s Day, give the gift of appreciation with HERSHEY’S ‘She Inspires’ Bars – because every woman is a Shero!
