Giordano Creates a World Without Strangers with New Campaign

In celebration of its 25th anniversary in the country, Giordano Philippines launched its World Without Strangers (WWS) campaign along with a new collection built on the brand’s roots and core philosophy.

“We are going to back to our roots, and we want to remind people what our brand stands for. With WWS, we champion wearable pieces that don’t overshadow the wearer’s personality. And anyone from all walks of life can relate to the pieces,” said Bea Lim, Giordano Philippines’ vice president for marketing.

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Starting July, Giordano stores will showcase the first wave of the WWS collection. Key pieces in the collection are statement tees in solid colors with “World Without Strangers” emblazoned in front. The first phase will feature graphic printed tees in primary colors. The second phase will consist of slogan-printed tees in bright and pastel colors with phrases like “Breaking Barriers”, “Unity Love Respect”, “Just Like You” and “One Song Underneath One Sun”.

The collection also features other styles such as striped tops in different cuts, colored hoodies, two-way denim pants, neppy jeans, sweatshirts and WWS caps.

“Every piece in the WWS collection is a basic building block to any wardrobe, and it comes to life with the wearer’s personality and taste,” Lim said.

World Without Strangers has always been Giordano’s credo since the brand’s beginnings in Hong Kong. The brand’s classic and timeless quality transcends differences and preferences, making it a brand for everyone, everywhere.

For more information about the WWS Campaign, visit www.facebook.com/GiordanoPhilippines.

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