Eugene Domingo’s "Payless" role

Adored by audiences of diverse backgrounds and from different generations, Eugene Domingo is a certified showbiz gem. Today, her star shines even brighter as a powerhouse comedienne with her latest Best Actress win for Cinemalaya 2011 favorite Babae sa Septic Tank, and as a top endorser appearing in the new campaign for Universal Robina Corporation’s (URC) Payless Instant Mami. With a career built on memorable roles as the best-friend to admired leading ladies, Eugene continues her climb to stardom as one of the country’s most endearing actresses.

In the earlier years, Eugene Domingo was fondly associated as the hilarious and ever dependable best friend to Ai-Ai Delas Alas’ character in the hit family movie Tanging Ina. She also played alongside Maricel Soriano’s character in Bahay Kubo, a movie depicting the challenges of a family composed of many adopted children. Eugene’s loveable image as the funny best friend further catapulted her to numerous roles and projects. In 2009, she landed her star-making role in the movie Kimmy Dora: Kambal sa Kiyeme where she played twins with opposite personalities. Eugene’s impressive and humorous portrayal of the characters turned younger generations of audiences into overnight fans.

It thus comes as no surprise that Eugene Domingo’s magnetic persona captured the attention of the country’s biggest food manufacturer. “Eugene Domingo is the perfect personality to represent Payless Instant Mami,” says Marcia Gokongwei, general manager of the URC Noodles Group. “With her genuine outlook and quirky humor, she’s the sort of person moms want to be best friends with. And that’s what we hope people will find in a bowl of Payless Instant Mami when it comes to treating their kids.”

Fans can catch Eugene in Payless Instant Mami’s latest commercial. Showcasing her remarkable talent, the new commercial lets the comedienne play the role of a reliable sister who gets left to take care of her nephews and nieces. “Wala talagang edad na pinipili ang sabaw. Kahit ano pang nararamdaman ng mga bata, basta maghain ka sa kanila ng sabaw, okay na. Lalo kung matindi na yung energy nila, pakainin mo lang ng Payless Instant Mami, behave na,” quips Eugene. “Ako, mahilig talaga sa sabaw. Nalulungkot ako sa pagkaing tuyo,” she shares.
From quirky best friend roles to full-fledged star-making turns, Eugene delights people of all ages. And just like Payless Instant Mami, Eugene continues to be everyone’s best friend that never fails to add flavor to the lives of the young and the young-at-heart, on and off-screen. With new and improved flavors and firmer noodles, Payless Mami introduces new variants kids will surely love – Beef Paborito and Chicken Espesyal. Payless Mami is available in groceries and supermarkets nationwide.

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