DC Philippines Launches KEN BLOCK collection; Revs Up the Action with DC Overdrive

DC Shoes the leading name in superior action sports footwear, apparel, and accessories for Skateboarding, Motocross, and Drifting, revealed the latest line in The Ken Block Collection at an exclusive media event held at the Europarts, Chino Roces, Makati City.

ken-block-collection

DC’s Ken Block  Collection showcases the Custom Livery Artwork designed by international graffiti artist Felipe Pantone. First up in the collection is the Ken Block Tonik, which features a leather and mesh upper, lightweight Unilite outsole, Ghillie lacing system, DC Lynx pattern, pattern print and graphics from Ken Block’s new livery pattern, and other Ken Block details.

KEN BLOCK SYNTAX
KEN BLOCK SYNTAX

On the flipside is the Ken Block Tonik, which features a leather upper construction, prints from Ken Block’s new livery pattern, Ken Block details, a clean-toe design, and vulcanized construction.

KEN BLOCK LYNX
KEN BLOCK LYNX
KEN BLOCK TONIK
KEN BLOCK TONIK

In addition to the much anticipated reveal of the new shoes, DC also aims to reignite people’s affinity in its core sports, specifically Drifting. Coinciding with the launch, DC Philippines also unveiled an adrenaline pumping video, which ultimately showcased its roster of DC Drift Team doing what they do best out in the tracks.

Following the success of the DC Unstoppable Freestyle Motocross Video Launch, the electrifying event was attended by celebrity car enthusiasts, drifters, and influential figures in the local car scene. Taking inspiration from intimate and elite car scenes from across the globe, the event was strictly invitational – thus commanding a cozy yet enigmatic vibe.

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Hosted by Michaela German, the program kicked-off with the official introduction of the DC Ambassadors, which consists of Ralph Tan, a Pro Racer and a Semifinalist at the 2014 Pilipinas Got Talent; Atoy Llave, a 3 Peat Champion and a Drift Car Builder; Angie Mead King, Managing Director for Victoria Court and Car Porn Racing; and last but not the least, Gabe Tayao, a multi-awarded Karter who is now training for Drifting and F4 Racing. Together, they make up the DC Drift Team who all had their first taste of teamwork with the production of the DC Overdrive video.

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Founded in 1994, DC Shoes continues to lead at the forefront of producing superior action sports footwear, apparel, and accessories for Skateboarding, Motocross, and Drifting – echoing its core philosophy of pushing the boundaries of what can be done. In its pursuit to advocate for its radical cause, DC has been dedicated in cultivating not only its reputation as a cutting-edge action sports label but likewise in fostering a world-class team of athletes that embody the brand’s quest to defy conventions.

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Throughout the years, DC remains on top of the game as it overcomes mediocrity in every way. From its premium range of action sports footwear, apparel, and accessories, all the way to its commitment to
nurture its topnotch athletes, DC walks the talk as it encourages everyone to do one thing – defy convention.


DC is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall Of Asia, SM North Edsa- The Annex, Robinsons Ermita, SM Megamall, Trinoma, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu, SM Baguio, SM Tarlac, SM Batangas, SM Iloilo, SM Clark, SM Bacolod, SM Davao, SM Gensan, SM Fairview, SM Southmall, SM Lucena, Alabang Town Center. DC is also available at Res|Toe|Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby’s Mall Of Asia and Shangrila, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan’s Tower.


 

 

The brand is exclusively distributed by Primer Group of Companies, Asia’s next retail giant, and is a subsidiary brand of Quiksilver Inc.

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