coocaa, Shenzhen-based mid-to-high internet brand that provides high specs, high cost performance, consumer smart electronic products, officially announced its main role as the platinum sponsor of SEA Games 2019. Along with this landmark partnership, coocaa is going to launch strings of customer-centric engagements, activities and campaigns, filled with lineup of amazing deals.
Zhiguo, Chairman/CEO, Shenzhen Skyworth – RGB Electronic Co Ltd., used the opportunity to reinforce Coocaa’s brand vision. “We seek to continue exploring the value of the new lifestyle brand and to become the most creative smart home solution provider. Coocaa has repositioned itself as the ‘Coo-life’ which represents a popular, youthful lifestyle with attitude that strives for a better future by investing in passions. This is in line with both SEA Games’ platinum partnership and 9.9 online campaign that are about to embark”.
This partnership plays a vital role in making this year’s SEA Games a success. With the competition involving 11,000 athletes converging for a 12-day event from November 30th to December 11th, PHISGOC together with Coocaa will host all of the exciting sporting matches to give athletes and spectators the best experience possible.
Jing Yin, President, Commercial for Lazada Group, highlighted the success of Lazada and Coocaa’s strategic partnership to-date: “Our continued collaboration with Coocaa serves as a great showcase of how we can create win-win opportunities together with brand partners.
We’ve been able to provide our shoppers exclusive access to authentic, highquality Coocaa products on LazMall, while Coocaa has leveraged the reach, technology and solutions on our platform to achieve strong sales and build a large brand following in Indonesia.”
