COMCO Mundo continues to make waves in Southeast Asia and the Middle East and Africa
COMCO Mundo, which recently unveiled its newest global headquarters in the Philippines’ Makati Central Business District, is the parent and umbrella organization that houses trailblazing enterprises and ventures such as COMCO Southeast Asia (SEA), COMCO Middle East & Africa (MEA), SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program, COMCO Alumni Society, and TARO Digital AOX.
With affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, COMCO Southeast Asia continues its thrust of meaningful storytelling as it bagged various industry recognitions garnering a total of 140 awards from prestigious local, regional, and international award-giving bodies since its inception in 2016. The most recent wins and citations were from Marketing Interactive Asia’s PR Awards Asia-Pacific, PRCA APAC Awards, Campaign Asia Pacific’s PR Awards Asia, CIPR Global Excellence Awards, The Gold Standard Awards, Asia-Pacific Tambuli Awards, Stevie Awards, and IABC (International Association of Business Communicators) Quill Awards.
The Agency also continued to strengthen its client portfolio for its 6th year, winning major accounts such as APL GO, ASEANA City, AXA, European Union, Frit-Oh, Kone, Lalamove, MR. DIY, PHILUSA Corporation together with its wide range of brands (Rhea Generics, Cleene Alcohol, and Cotton, Cleene Clio, Babyflo Baby Care, and Love My Honey), Phinma Education, Remy Martin, Skechers, and Uratex; and renewing clients Eastern Communications, Lamoiyan Corporation, Jobstreet, LENOVO, Sunlife Asia Service Center, Takeda, Teleperformance, World Vision, and WWF. From 2021 to 2022, COMCO SEA grew its team by 61% and has a retention of 62%. Of its homegrown talents who started as apprentices and associates, 44% have been promoted to supervisory and management positions.
In the MEA region, COMCO Middle East & Africa continues to reap success on its first year handling notable brands from various industries including Belcanto and Eden at Dubai Opera, Central Park Towers, Electric Pawn Shop, Global Educational Supplies & Solutions 2022, Hyde Hotel’s Katsuya and Hudson Tavern, Nolte Küchen, Holiday Inn Science Park, Issei at Radisson Damac Hills, Last Seen Live, Maison D’Vie, The Vault Real Estate, Tres Marias Coffee and Yas Plaza Hotels. The game-changing agency is also responsible for Empire Movies’ hottest premiers for the year including Bullet Train, Brahmastra, The Woman King, Lyle Lyle Crocodile, and Where the Crawdads Sing. It was also declared as the official PR agency of the Middle East Film and Comic Con 2023 and Najah Abu Dhabi and Dubai 2022.
In addition, COMCO MEA, together with COMCO SEA, recently conducted property roadshows for Philippine property firm RLC Residences in Dubai and Abu Dhabi as among the group’s first of many synergy initiatives. The teams will continue to showcase its strength in cross-regional PR through its new client, EZRA COUTURE, a trailblazing UAE-based fashion house that has dressed royals and celebrities like Beyonce, Lady Gaga, Shakira, Nicole Scherzinger, Paris Hilton, Sonam Kapoor, Pia Wurtzbach and Heart Evangelista.
COMCO Mundo Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand L. Bondoy bagged the Gold Award for the PR Champion of the Year (Agency) at the PR Awards 2022 in Asia Pacific of Marketing Interactive Asia. He was also recently elected to the Regional Board of PRCA APAC (Public Relations and Communications Association Asia-Pacific) based in Singapore, the only Filipino to be elected in the position. He was also appointed anew to be part of the London-based CIPR’s (Chartered Institute of Public Relations) International Committee and the Lead for Online Events, representing not only the Philippines but also Southeast Asia and the rest of Asia-Pacific. In the Philippines, Mr. Bondoy is also a Board Trustee of the International Association of Business Communicators (IABC) Philippines serving as Corporate Secretary and Chair of Digital and Public Relations Committee and Youth and Student Programs.
Meanwhile, Camp COMCO Mentorship Program, the groundbreaking and proprietary talent incubation initiative, industry linkage course, and apprenticeship platform of COMCO, is also opening its 19th Cycle in the last quarter of the year. For over 6 years, Camp COMCO has already produced 100 graduates from 18 cycles and received multiple recognition for its contribution to the industry.
As part of its thanksgiving to all of its partners and supporters, COMCO Mundo also successfully conducted the “Early Holiday Movie Night with COMCOmigos” attended by more than 250 media, bloggers, clients, industry colleagues, Camp COMCO Mentorship Program alumni, and COMCO Mundo League staff. The activity was supported by APLGO, Eastern Communications, Jobstreet, LENOVO, Mediplast, MR.DIY, Philusa Corporation (Albatross, Cleene, and Mediplast), Starkaffea, and Teleperformance.
“Amid threats and challenges to businesses, we in COMCO Mundo League continue to thrive as we are driven by our goal to share stories that connect, ideas that transform, and campaigns that make a difference through our unique brand of Meaningful Storytelling. The year 2022 is the time where we cultivated the seeds of our 10-year master plan and we are looking forward to a more exciting new year as we continuously unfold the next phase of our ventures. Thank you so much to our COMCOmigos, our friends in our various publics for their unwavering support to COMCO all these years,” said Mr. Ferdinand L. Bondoy.