Thousands of products and brands have claimed all sorts of beauty promises. It is surprising to know, however, that when asked, top Hollywood celebrities swear by the use of Virgin Coconut Oil.
The humble coconut has been getting a lot of boost worldwide due to the scientific uncovering of its 300+ wonderful benefits that outperform other oils or beauty products. Due to its unmatched powers, scientists call it “the miracle fruit.”
International society writers gave coconut its moniker, the “it” fruit, due to its growing endorsements by international A-listers like Angelina Jolie, Gwyneth Paltrow, Jennifer Aniston, Rihanna, Cate Blanchet, Jennifer Lopez, Gisele Bundchen, the Victoria’s Secret angels, the Kardashians and even Madonna, who admitted that it is the secret to her everlasting glow and vitality.
Amidst all these, not all are easily embracing coconuts due to personal preferences for image, scent and other beauty concerns. Thus, a new brand called COCOLINE Naturals was born.
“There is a growing need for healthy alternative beauty products,” says COCOLINE president Rica King. “We are giving the power of coconut a supplemental twist through a product line aimed to delight its users with its look, smell, and feel, while addressing the modern woman’s health and beauty needs,” she adds.
COCOLINE Naturals are paraben-free. Parabens and other synthetic chemicals can be toxic to the body. It was found that 98% of breast cancer tissues studied were paraben-laden. As more chemicals are introduced to our bodies, weakened cells lead to illness. There is definitely a growing concern worldwide. And with this, prevention is always better than cure.
For its maiden launch, COCOLINE Naturals covers two main beauty needs through its two variants: Intensive Moisturizer and Triple Whitening. Both lines are available in lotion, body wash, and beauty bar soap.
COCOLINE Naturals Intensive Moisturizer provides anti-oxidant, anti-bacterial, anti-fungal properties of virgin coconut oil with the addition of licorice extracts that are known to have good anti-inflammatory and skin calming properties while helping even-out skin tone. It also has milk to provide additional nourishing to the skin without that oily feeling.