CHAGEE Is Finally Brewing in the Philippines—But First, a Pop-Up Party You Can’t Miss!

📍 SM North EDSA, The Block Atrium | July 7–13, 2025

I walked into SM North expecting the usual mall crowd—and left with a tote bag, a free drink, and a serious craving for more CHAGEE.

Yes, the global tea sensation is finally coming to the Philippines, and before its official launch this August, CHAGEE is giving us a first sip (and sneak peek) at what might be our new milk tea obsession. But they’re not doing it with a quiet kiosk or a simple freebie booth—nope. CHAGEE’s doing it the extra way: with a full-on wellness-themed pop-up party right in the heart of the metro.

And it’s free. Let me walk you through it.

🏋️‍♀️ Milk Tea with a Side of Movement

CHAGEE’s 7-Day Power Up Challenge, running from July 7–13, is the perfect combo of fun, fitness, and free stuff.

Here’s the deal: Complete their three fitness challenges (giant bowling, mini golf, basketball—don’t worry, nothing too intense), follow them on social, and you’ll instantly score a free BO·YA Jasmine Green Milk Tea, a popsocket, and a pocket mirror. Yep, no strings attached.

And if you’re among the first 100 to complete the challenge daily? You get a super aesthetic CHAGEE tote bag to take home. (Pro tip: get there early.)

📸 Say Cheese (and Tea)

Now, if you’re more about the gram than the grind, CHAGEE has you covered too. There’s a cozy little corner they call the Sip & Smile booth where you can strike your cutest pose, tag @chagee.ph, and enter to win mystery prizes from the Tea Gashapon Treasure.

It’s interactive, it’s Instagrammable, and honestly, it’s the kind of event that makes you forget you’re in a mall atrium.

So What’s the Hype?

CHAGEE isn’t just another milk tea brand. With over 6,000 stores worldwide (and counting), CHAGEE is known for its premium tea leaves, no artificial sweeteners, and a modern tea bar vibe that feels more zen spa than sugar rush. Their tea is brewed with high-tech machines, inspired by ancient traditions, and designed for the next generation of mindful sippers.

Come August, the Philippines officially joins the CHAGEE map, with the first stores opening at:

• SM North EDSA (QC)
• Robinsons Galleria (Ortigas)
• Venice Grand Canal (Taguig)

But this pop-up? It’s your VIP access to everything they stand for—before the grand opening lines get too long.

☕Final Sip

If you love discovering brands before they go mainstream, if you believe milk tea can be both delicious and healthy, or if you simply want to do a little cardio for a cup of something worth it—CHAGEE’s Pop-Up at SM North EDSA is calling your name.

Go for the tea. Stay for the vibe. Leave with your new favorite ritual.

Follow @chagee.ph on IG and FB for updates, and download their app to join the challenge. No purchase necessary—just good tea and good energy.