Cebuana Lhuillier’s Search for “Happiest Pinoy” Returns!

Filipinos have long been known for their resilience and ability to find joy, no matter the circumstances.

Despite economic challenges, natural disasters, or personal hardships, the Filipino people consistently rank among the happiest in the world. It’s this spirit that Cebuana Lhuillier’s “Happiest Pinoy” campaign celebrates—the unwavering optimism and strength that define the Filipino heart.

After a five-year break, Cebuana Lhuillier has officially relaunched one of its most beloved campaigns, the “Happiest Pinoy,” marking the beginning of a new chapter in the search for joy and resilience among Filipinos.

This year’s revival of the campaign brings hope, inspiration, and optimism at a time when such qualities are more important than ever.

Jean Henri Lhuillier, Cebuana Lhuillier’s President and CEO, expressed his excitement for the relaunch, emphasizing the enduring strength of the Filipino spirit, which has remained resilient despite the challenges of recent years.

“The last few years have been challenging for all of us, but through it all, the unique Filipino spirit—the same spirit we celebrate in this campaign—remained unbreakable. We’ve seen time and again that, despite adversity, Filipinos always find a reason to smile, to be hopeful, and to spread joy,” Lhuillier said.

He added that the “Happiest Pinoy” campaign shines a light on those who uplift others through their personal stories of optimism and resilience.

Celebrating Filipino Optimism and Positivity

The “Happiest Pinoy” aims to celebrate Filipinos who rise above life’s challenges and continue to spread positivity. The competition is open to Filipino citizens aged 13 and above, excluding Overseas Filipino Workers (OFWs). This year, the contest features several categories: Masayahing Gen Z (Youth); Happy at 60 (Senior Citizens); No Way Kapansanan (PWD); Inspiradong Champion (Manggagawa or MNGGW); Bagong Bayani, Hatid Sigla (OFW); Bibo sa Negosyo (Entrepreneur); Proud as Pride (LGBTQIA+), and Creative Pinoy (Creative Arts). Special awards introduced this year include Katutubo (TRIBO) and Happiest Ka-Cebuana.

In 2019, Zaldy Bueno, a 37-year-old public school teacher from Gumaca, Quezon, won Cebuana Lhuillier’s search for the Happiest Pinoy. Zaldy, representing the Professional Category, stood out with his advocacy to improve children’s lives through education, embodying the values of resilience and positivity the campaign seeks to promote.

Prizes and Submission Details

The grand winner of the search will receive a cash prize of PHP 500,000, with category winners receiving PHP 35,000 each. Special awards winners will receive PHP 25,000 each.

Applicants can submit their stories via three methods:

Video Submission: Submit a video entry by downloading the form from the “Happiest Pinoy” social media pages, filling it out, and sending the form along with the video to [email protected].

Google Form: Fill out the official form via the Happiest Pinoy’s social media pages, providing the required details and sharing experiences of optimism and joy.

Cebuana Lhuillier Branches: Visit any Cebuana Lhuillier branch to get a physical copy of the form, fill it out, and return it to the nearest branch.

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