Penshoppe has officially announced its latest addition to the Club Penshoppe roster—the dynamic P-Pop girl group, BINI. The collaboration was launched on October 16, 2023, at The Fifth at Rockwell in a grand event celebrating Penshoppe’s new campaign, “Be Your Own Icon.” This partnership not only highlights BINI’s vibrant persona but also aligns with Penshoppe’s mission to inspire individuality and confidence.
BINI’s rise in the P-Pop scene as the “Nation’s Girl Group” is a story of talent, perseverance, and style—a narrative that Penshoppe embraces wholeheartedly. The “Be Your Own Icon” campaign encourages individuals to unapologetically embrace their uniqueness, a message that BINI embodies in their music and fashion choices.
Penshoppe Brand Director Brandon Liu expressed enthusiasm over this collaboration, saying, “BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders.” This shared vision of empowerment and style will pave the way for exciting fashion and lifestyle moments, especially with BINI’s immense influence among young audiences.
Behind the Scenes with BINI
The launch night was filled with excitement as the members of BINI shared their thoughts on representing Penshoppe. Jhoanna, the group’s leader, expressed heartfelt gratitude for the opportunity, saying, “Thank you so much, Penshoppe family, for having us tonight. We’re so excited to be here, and we’re grateful for the warm welcome.”
Reflecting on the campaign photoshoot, member Mikha added, “It was so fun. Everyone was welcoming, and it didn’t feel like work. We were just playing around.” For BINI, this partnership is more than a brand collaboration; it’s an extension of their authentic selves and love for style.
A Shared Love for Elevated Casual Fashion
When it comes to fashion, the girls of BINI resonate with Penshoppe’s approach to comfort and style. Sheena, one of the group’s members, noted, “Penshoppe [is] comfortable but, at the same time, it’s stylish. That’s us in BINI.” The girls expressed that comfort in their outfits helps them perform at their best, especially during high-energy performances.
The members also revealed their favorite wardrobe staples. Mikha mentioned, “A cap and a pair of sunglasses are essential for us, especially on busy days. It’s stylish and practical!” This connection to everyday fashion essentials makes BINI the perfect representatives for Penshoppe’s Q4 Iconic Collection, which showcases elevated pieces designed for confident self-expression.
BINI’s Latest Track: “Be Your Own Icon”
As a special addition to the campaign, Penshoppe released a new track by BINI that’s set to become the brand’s anthem. This track captures the essence of what Penshoppe stands for: stylish self-expression and an empowered approach to life. Fans can look forward to seeing BINI’s photos and collections across Penshoppe stores nationwide, and the official music video for the track will premiere on October 20.
Chief Product Officer Cisco Droege expressed the brand’s commitment to shaping culture and inspiring self-expression through this collaboration: “Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that commitment.”
Beyond the photoshoot and music video, Penshoppe is set to engage fans and fashion lovers with interactive activities, including a dance challenge and the upcoming launch of two new scent lines—Juicy Tropics and Unleashed—dubbed the Binilicious Scents collection. This unique offering aims to bring fans closer to the BINI experience through scents that represent the group’s vibrant and refreshing energy.
For more updates on the latest collection, exclusive activities, and future collaborations, follow Penshoppe on social media with hashtags #PENSHOPPExBINI and #BeYourOwnIcon.
