Every once in a while, an anime comes along that completely scrambles the rules of the game. For the past year, that show has been DAN DA DAN—a series that has taken fans on a dizzying rollercoaster of romance, comedy, supernatural horror, and sci-fi. From the moment it hit screens, it sparked a global craze with its unapologetic weirdness, jaw-dropping animation, and characters that feel as unforgettable as they are unpredictable.
At its core, Dandadan is the story of two teenagers who couldn’t be more different. Momo Ayase, who comes from a family of spirit mediums, believes in ghosts but scoffs at aliens. Her classmate Ken Takakura, nicknamed Okarun, is the opposite—he’s obsessed with extraterrestrials yet denies anything supernatural. When they make a bet to prove who’s right, they each stumble into their worst nightmare: Momo gets abducted by aliens, and Okarun is possessed by a vengeful spirit.
The fallout? They awaken strange powers, forge an unlikely bond, and plunge headfirst into a series of otherworldly battles against yokai, spirits, aliens, and cursed objects.
What makes the show stand out is its refusal to fit neatly into one genre. One episode can be laugh-out-loud funny, the next a pulse-pounding fight against a grotesque alien, and the next a heart-fluttering look at Momo and Okarun’s growing feelings for each other. Characters like the lecherous yet terrifying Turbo Granny, bizarre Serpo Aliens, and cursed figures like the Evil Eye have already become icons in their own right. This chaotic mix has turned Dandadan into not just another anime, but a phenomenon.
And now, that phenomenon makes an Animezing landing in Manila.
From September 23 to October 5, The Block Atrium at SM North EDSA transforms into a hauntingly vibrant battleground for Animezing North: DAN DA DAN—the first-ever mall activation of the anime in the Philippines. In a special collaboration between Muse Communication, Asia’s leading anime distributor and licensor, and SM North EDSA, the activation invites fans to step into the bizarre, high-energy universe of Dandadan.
Fans can look forward to the Philippine debut of iconic characters and props straight out of the series. Imagine posing next to a glowing Momo LED Light Plate, standing under the shadow of towering Serpo Alien inflatables, or snapping photos with Okarun’s Golden Ball. Horror meets humor with the Seiko Granny’s Bat Display, while the show’s most infamous character gets her own highlight: the Turbo Granny tunnel inflatable, a massive installation that promises to be both creepy and hilarious to walk through.
To make the fandom experience even more unforgettable, partner brands from SM North EDSA and Muse are rolling out official DAN DA DAN merchandise. From collectibles to display-worthy items, it’s the perfect chance for fans to bring a slice of the chaos home.
With Dandadan now in its second season and Filipino fans buzzing about every twist, this activation arrives at the perfect time. It’s a chance to not just watch the series, but to live it—to walk among aliens, face off with yokai, and maybe even feel Turbo Granny breathing down your neck.
So gear up, anime lovers: the battle of the bizarre is happening right here in Quezon City. Don’t miss Animezing North: DAN DA DAN from September 23 to October 5, only at The Block Atrium, SM North EDSA.
For more updates and event details, follow Muse Communication and SM North EDSA’s official social media accounts.
