Alex Gonzaga shows her “passion for fashion” in Secosana Bag collection

Endorsing fashion and lifestyle products is nothing new for actress and YouTuber Alex Gonzaga, but designing her own line of bags was definitely a new and exciting challenge for her.

Inspired by Alex’s raw, real and relatable personality, SECOSANA Bags, an iconic brand that has proven strong since 1996, recently launched its latest collection in partnership with the social media star.

“We wanted the brand to be relatable and to be appealing to more than just the millennial market. We wanted the brand and the collection to be true to who Alex is, designs that she appreciates and will use, so as to appeal to Generation Z” said Bea, Secosana’s the Head of Sales and Marketing.

“When we started envisioning the bag collection, we told Alex that she will definitely have a hand in the designs, the colors, the fabric, and the overall look.”

And that was truly what happened. Working with the SECOSANA designers, Alex Gonzaga was part of the entire process from conceptualization to quality control, to ensure that the various collection pieces truly represented who and what Alex represented.

“This collection is who I am and what kind of handbag I truly love to carry — small enough to be handled with ease, fiVng my most important personal items — very functional; and yet exude freshness and a sense of style that one can match with whatever they are wearing,” said Alex Gonzaga.

Alex added, “This collection is truly an expression of my passion for fashion.”

Check out and purchase the entire Alex Gonzaga collection at and in Secosana boutiques. Selected collection items will be available in SM and Robinsons Department stores.

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