The pet food aisle in Metro Manila is getting a new addition from Indonesia.
Bolt Pet Food, Indonesia’s top-selling pet food brand, officially entered the broader Philippine market with its Metro Manila launch on September 11, 2026. Produced by leading manufacturer CPPETINDO, the brand brings an internationally certified range of complete and balanced dog and cat food to Filipino pet parents.
Bolt arrives with the promise of providing the “Best Care For Your Pets” while keeping its products within an accessible price range.
Its entry into Metro Manila responds to the changing way Filipinos care for their animals. Pets are increasingly treated as beloved family members, and owners are paying closer attention to what goes into their food and how nutrition affects their long-term health.
Bolt is positioning itself between basic, budget-friendly pet food and premium products with higher prices. Its goal is to offer the nutritional and health benefits expected from premium pet food without making those benefits unaffordable for everyday households.
“Metro Manila is one of the most dynamic, fast-growing, and passionate pet-loving markets in the country. Filipino pet parents are becoming more discerning about pet nutrition, demanding better ingredients and visible health benefits for their companions,” said Paulius Juta, CEO of CPPETINDO. “Top-tier pet care shouldn’t carry a luxury price tag. Bolt is officially launching to bridge that gap—delivering uncompromising quality at a price point every pet parent can afford.”
Behind Bolt’s product range is a straightforward philosophy: high-quality pet nutrition must be holistic, safe, and accessible. Its formulations are designed around the nutritional and health needs of cats and dogs during different stages of their lives.
Bolt cat food is specifically formulated to reduce the risk of Feline Lower Urinary Tract Disease or FLUTD. The condition is a common concern among cat owners. The formulations are also intended to improve eyesight and help maintain dental health.
For dogs, Bolt uses highly digestible proteins together with antioxidants, Vitamin C, Vitamin E, and Selenium. The combination is formulated to help strengthen the immune system and support healthier joints and bones.
The brand’s products are also enriched with Omega-3 and Omega-6 for healthy skin and a shiny coat. Essential vitamins and minerals are included to provide complete and balanced everyday nutrition.
Safety and quality standards are another major part of Bolt’s proposition. Its pet food is produced in Good Manufacturing Practice or GMP and Hazard Analysis and Critical Control Points or HACCP-certified facilities. These manufacturing controls are intended to eliminate contamination during production.
Bolt also holds Veterinary Control Number or NKV hygiene certification. Its products strictly follow Association of American Feed Control Officials or AAFCO guidelines, which serve as the nutritional baseline for delivering safe, complete, and balanced pet food.
The company’s commitment to consistent quality and international pet nutrition standards has also earned Bolt a Superbrands award.
Its Philippine portfolio covers both wet and dry food products for different nutritional needs, preferences, and life stages.
Dry cat food is available in Adult Tuna and Adult Salmon flavors, along with a specialized Mother & Kitten Salmon formulation. Wet cat food is sold in cans and pouches and is enriched with taurine to support essential vision and heart health.
The dry dog food selection includes Beef, Lamb, Small Breed Adult, and Puppy recipes. These products are formulated to address the needs of dogs across key growth stages.
Pack sizes range from daily retail pouches and cans to larger packs and value bulk bags. This gives pet owners options suited to different household requirements, budgets, and buying habits.
The Metro Manila launch is the first step in CPPETINDO’s wider expansion commitment to the Philippines. Supported by its exclusive partnership with A.D. Gothong, Bolt is preparing for continued growth across Luzon, Visayas, and Mindanao.
“Bolt’s expansion in Metro Manila is more than a product launch—it is the start of a lasting promise to Filipino pet parents,” said Paulius. “Through strong, strategic alliances with A.D. Gothong, we are investing heavily in the local market for the long haul. We look forward to growing alongside the Philippine pet care community and making high-quality nutrition a reliable standard for every home.”
Bolt enters the market with certified manufacturing standards, targeted nutritional benefits, multiple product choices, and accessible pricing. Its mission is to make high-quality pet care available to more Filipino households and help ensure that every pet receives the best care possible.
