Fresh from the opening of its flagship store at SM Megamall, POP MART is making its way to Bonifacio Global City. The global collectible brand has officially opened its second permanent store at SM Aura Premier, marking its first location in Taguig City and bringing its playful world of designer toys closer to BGC’s everyday crowd.
Located on Level 2 of SM Aura Premier, the new 164-square-meter store opens to the public on January 16 at 2:00 PM. For fans who followed POP MART’s earlier pop-up runs across Metro Manila, the Aura opening feels like a natural next step—placing the brand right in one of the city’s most walked, dined, and shopped districts.
The space follows POP MART’s familiar retail style: bright, inviting, and easy to explore. Shelves are lined with blind boxes and collectible displays that encourage browsing without pressure, whether you’re stepping in out of curiosity or already know exactly which character you’re hunting for. It’s the kind of store where “just taking a look” often turns into staying a little longer than planned.
One of the highlights of the SM Aura opening is Skullpanda, a POP MART favorite known for her expressive designs and instantly recognizable visual style. Her presence anchors the store’s lineup, drawing attention from longtime fans as well as shoppers encountering the brand for the first time. Around her is a rotating mix of POP MART’s other well-loved lines, with selections refreshed regularly so repeat visits always feel a little different.
Beyond the characters themselves, the Aura store leans into the simple joy that POP MART is known for—the anticipation of choosing a box, the moment before opening it, and the small surprise waiting inside. Whether you’re collecting seriously, buying a gift, or picking something up on impulse, the experience remains the same: a mix of curiosity and excitement that never quite gets old.
The opening also reflects POP MART’s growing momentum in the Philippines. What began as short-term pop-ups at SM Mall of Asia, SM Makati, and SM North EDSA has quickly evolved into permanent locations, with SM Megamall setting the pace last December. The SM Aura store continues that momentum, bringing POP MART closer to communities that live and move around the city daily.
There’s also more to look forward to. While details remain under wraps, POP MART has hinted that another official store is set to open soon—adding to the growing network of locations across Metro Manila.
With its arrival at SM Aura Premier, POP MART becomes another easy stop in BGC for anyone who enjoys the small joy of discovery. You walk in for a quick look, end up browsing a little longer, and leave with a box you didn’t plan to buy—because that’s part of the fun. And with more stores already on the way, it looks like POP MART’s surprises in the Philippines aren’t running out anytime soon.
