Hitachi Home Appliances, a leading global innovator, recently marked its entry into the Philippines with a dynamic soft launch event on May 9 and 10. The event, attended by prominent trade partners, media, and industry experts, showcased Hitachi’s commitment to setting new standards in home appliance quality, performance, and reliability, specifically tailored for Filipino households.
Mr. Arel Atakol, Regional Managing Director for Asia Pacific, highlighted the brand’s mission, “We are excited to introduce our top-tier home appliances to the Filipino market. Our commitment to technological innovation and customer satisfaction aims to make Hitachi a trusted name in every Filipino home, enhancing the quality of life with superior home solutions.”
The launch allowed guests to interact with Hitachi’s extensive range of products, from innovative refrigerators to the latest laundry solutions. Each product displayed the brand’s dedication to excellence and innovative design, reinforcing Hitachi’s position at the forefront of home technology.
The event also featured discussions on Hitachi’s advanced technologies and its commitment to sustainability. Emphasizing energy efficiency and smart home integration, Hitachi demonstrated its dedication to environmental stewardship and improving consumer well-being globally.
In a strategic partnership move, Beko Philippines announced it would handle distribution and after-sales service for Hitachi home appliances in the Philippines, ensuring comprehensive local support for consumers.
For more detailed information on Hitachi Home Appliances and to stay updated on the latest products, visit Hitachi Home Appliances Philippines and follow them on Facebook and Instagram at @hitachihomeappliancesphilippines.
Beko Pilipinas Corporation manages the distribution and after-sales services of Hitachi branded home appliances in the Philippines. As a subsidiary of Arçelik, Beko Pilipinas works closely with Arçelik Hitachi Home Appliances, a joint venture with Hitachi Global Life Solutions, Inc., to globally market, sell, and service Hitachi home appliances (excluding Japan).
Discover more at Hitachi Home Appliances Philippines and follow the brand on Facebook for the latest updates.
