“I love my mother as the trees love water and sunshine – she helps me grow, prosper, and reach great heights.” – Terri Guillemets
A man loves his sweetheart the most, his wife the best, but his mother the longest.
We are all mommy’s boys/girls it is something we could deny but never outgrow for in the eyes of our mothers we will always be the little child she risked her life to bring into this world.
It is said that the greatest validation that moms will ever receive will always come from their kids because as they say, kids always tell the truth. Kids actions are genuine, uncompromising and often done wholeheartedly.
Last April 8, NIDO FORTIFIED collaborated with dads and kids to be part of a movement orchestrating a unique and very personal surprise to recognize the #1 Moms in their lives through the NIDO FORTIFIED “Wear Your Love” campaign. 
“At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager. “In line with NIDO FORTIFIED’s commitment to honor our moms as #1, we aim to make this year’s tribute to moms even more heartfelt by teaming up with Filipino families through the “Wear Your Love” campaign for mom.”
Media guests were among the first to know about NIDO FORTIFIED “Wear Your Love” – a Mother’s Day initiative where kids are invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts. Through the help of dad and other family members, kids are encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at www.nido-fortified.ph.
Here are the three (3) simple steps for kids and family members to submit messages for moms
Step 1: Confirm age. To start creating a shirt, click “Create a Shirt” or simply scroll down. The user must confirm his or her age first before proceeding. If he or she is younger or older than the age groups specified, he or she would need the help of an adult to join.
Step 2: Create a shirt. To continue, users may select a pre-filled message or customize the statement along with the kid’s (entrant) name or nickname.
Step 3: Register. To proceed, users must provide basic details for the free delivery of the shirt and determine the size of the shirt of their mom. A confirmation prompt will appear once all fields and items are filled-out.
Upon completion of the basic steps, users will be led to the shirt gallery where the different statements shirts submitted by kids will be displayed.
The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day. Kids can submit their messages for mom beginning April 8 up to April 27 or until supplies last.
