Cole Haan: Aspire for the “Grand Life”
Brand Manager Jeff Paulino Business Unit Head for Cole Haan, had only one piece of bad news for Pinoy Cole Haan fans after revealing that more than 40 new styles will be available as part of its new Lunar Grand Collection– they were only going to be for men.
Cole Haan, the iconic American designer and retailer of premium men’s and women’s footwear, bags and accessories was an aspirational brand for my generation. The brand has been associated with craftsmanship, timeless style and design innovation and its newest collection furthers that commitment.
For 2014, Cole Haan celebrates the “Grand Life” as it collaborated with three of the most sought after photographers and two notable visual and graphic artists in the Philippines to showcase the campaign.
Photographers Roy Macam, Jake Versoza and Tom Epperson; together with visual artist Robert Alejandro and graphic designer AJ Dimarucot displayed their works based on the theme: “The Grand Life” which featured select pieces from the Cole Haan Spring 2014 LunarGrand collection.
The Grand Life is Cole Haan’s way of encouraging people to celebrate one’s life. The theme was inspired by the many photos posted by LunarGrand fans on Instagram as well as in other social media wherein every aspect of their lives: from going to work to just having a relaxing sip of coffee, to the most eventful occasions such as landing their dream job and even to their own wedding; their much loved pair of LunarGrand was there to celebrate with them.
Robert A. Alejandro is a multi-faceted, award-winning artist, creative director, illustrator and designer who has made fighting against extreme poverty in the Philippines his life’s work. He used to be a former PROBE reporter and a host of a kid’s art show and is still co-owner of the iconic local brand Papemelroti.
AJ Dimarucot is an award-winning graphic designer whose main focus is in apparel and T-shirt graphics and is currently the owner of the hip and trendy “googoo&gaga” shirt line. His roster of clients include Nike, Jordan Brand, Adidas, and Uniqlo. From US to Japan to his hometown of Manila, his t-shirts are worn all over the world.
Tom Epperson, married to Filipina fashion icon, stylist and blogger Jenni Epperson is an American photographer who has made the Philippines his home for the past 28 years. He has had numerous commercial and artistic endeavors as well as major exhibitions both locally and internationally; and has worked with the top 500 corporations in the Philippines for various projects.
Jake Versoza is one of the best freelance fashion and commercial photographer based in Manila. His work as a fashion and commercial photographer has given him a chance to expand his craft and has taken him to outside destinations around the region. He has traveled extensively around Southeast Asia and considers his documentaries and portraits as his personal work. His works have been exhibited in Asia and Europe.
Roy Macam is one of the country’s fast-rising talented photographers well known in the fashion and celebrity photography scene. He has shot some of the most famous celebrities to date and he has been a popular pick for magazine photo shoots.
The Cole Haan LunarGrand is a conceptual clash of past meets future—the unique and seamless fusion of timeless design and futuristic innovation.
Incorporating Nike’s innovative ultra-lightweight Lunarlon cushioning system into Cole Haan’s traditional construction techniques, the LunarGrand achieves unrivaled feel, flexibility and movement—redefining how classic dress shoes can move and function in modern urban environments.
What makes the LunarGrand so interesting is the fact that the classic dress shoe styles have been preserved and fused perfectly to a sneaker outsole that affords the wearer so much comfort even if one stays on their feet all day — it’s like mixing business with pleasure. This now iconic shoe, launched in the Philippines just a few years ago has become one of the most sought after styles worldwide and has found a great following in the Philippines.
Check out the latest collections of Cole Haan and the biggest styles of the Cole Haan LunarGrands starting February 12, 2014 in Cole Haan Glorietta 4, Rockwell Powerplant Mall, Shangri-La Plaza and SM Mall of Asia.
For event photos check out www.Facebook.com/whereiseduy
Comments are closed.