“We are what we remember. If we lose our memory, we lose our identity and our identity is the accumulation of our experiences. When we walk down the memory lane, it can be unconsciously, willingly, selectively, impetuously or sometimes grudgingly. By following our stream of consciousness we look for lost time and things past. Some reminiscences become anchor points that can take another scope with the wisdom of hindsight. (“Walking down the memory lane” )”
― Erik Pevernagie
Ah Summer–That time of the year where a lot of friendships are rekindled and new memories are made. Its vacation season once again and if Christmas is all about the shopping rush, summer is that time to slow down and as they say “smell the flowers.”
Thanks to Facebook and your photo albums its easier to go back and revisit what you did the past summers. One quick search and you’ll be able to see all the vacation photos you took with the people that matter in your life. But no matter how advanced technology has become, and how quick it is to browse through your photo albums, nothing beats being able to hold a tangible photograph to bring back the feels of the moment.
As the quote above states, “We are what we remember. If we lose our memory, we lose our identity.” and holding those photos is the easiest way to remember
Thanks to the scrapbooking enthusiasts, the traditional photo albums are also making a comeback and the young people nowadays are beginning to appreciate why we– the older folks–still keep those “yellowed” family albums.
Last year, FujiFilm Philippines made creating photo albums a lot easier and quicker with the Fuji Photo Diary, and now the company introduces another way to create your photo albums with the Memory Lane album.
The Memory Lane album is a unique instax album made of thick-bordered pages where you can insert your instax prints.
With the Memory Lane album, you can now keep in place that instax photo of a trip to Baguio to see flowers abloom at the Panagbenga Festival or that moment when your child wore a “toga” (graduation gown) at the school’s commencement exercises.
“Our mission is to keep memories on hand and make sure that they would be available for future generations to gaze at,” says Takuya Maeda, FUJIFILM Philippines Division Head for Electronic Imaging and Photo Imaging. “Filipinos love taking photos and FUJIFILM acknowledges that. We have endeavored to help them preserve their memories in the best possible way, especially now since it is graduation and summer season, when people really need to keep important memories.”
Check out this video from FujiFilm Philippines
The Memory Lane album protects precious prints from dust, dirt, moisture and sunlight to reduce fading and ensure that they stand the test of time.
The Memory Lane album is bundled up with the instax Mini 8 and a range of FUJIFILM digital cameras. There are three variants for the Memory Lane album, namely the instax Memory Lane Package that includes an instax Mini 8, pack of film (10 sheets), a Memory Lane album, and a pen marker; the XA3 Memory Lane Package that includes an XA3, instax SHARE SP-2, pack of film (10 sheets), a Memory Lane album, and a pen marker; and the XA10 Memory Lane Package that includes an XA10, instax Mini 7s, pack of film (10 sheets), a Memory Lane album, and a pen marker. 
To make the Grand Launch of the Memory Lane album kits more fun and celebrity-watching worthy, Bea Alonzo, FUJIFILM Philippines brand ambassador and a proud instax fangirl joined the launch event held at the Function Hall CDE at Crowne Plaza in Ortigas.
FUJIFILM Philippines Circle of Influencers will also be around to help the guests design their own Memory Lane album using available craft materials.
Guests were encouraged to doodle on the sides, place stickers, even write haiku or short poems to make their albums not only unique but very personal and heartrending.
After all, that is the essence behind FUJIFILM Philippines’ efforts to capture memories instantly and produce the tangible prints in seconds. Memories are all about celebrations, occasions, and moments spent with family, friends, anyone you hold dear and consider family. And wherever and whenever there is something special you want to make last forever, an instax will be there, on hand and on cue.
