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| ‘Pony Show Off 3’ Toasts Today’s Digital Creators |
Creative attitude met Stylish art at the Pony Show Off 3 Digital Poster Art Competition awarding ceremony / party held last November 23 at the Insomia Bar in Centris, Quezon City.
Long associated with sports and rock icons, Pony Footwear again recognized some of the best young artistic minds as it flaunted almost hundred entries in the Poster Art and Digital Film Making Category and mixed the proceedings with a little bit of rock n’ roll.
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| Valeen Montenegro and Donna Santos of PONY |
The ceremonies were hosted by Patrick Moore and the sultry Joyce Pring, and the event was highlighted by the attendance of Pony celebrity brand ambassador Valeen Montenegro, along with video music director Nani Naguit, ABS-CBN star and “Annaliza” cast member Carlo Aquino, and Star Circle’s newest batch member Jon Lucas, most of whom presented the special awards. Top fashion bloggers Seph Cham and Trice Nagusara handed out the special acknowledgements for the social media category, featuring entries in the Poster Art and Digital Film division that garnered most “likes” on Facebook.
PONY also encouraged the creators themselves to bring their friends over and enjoy the night dedicated to them, the chosen poster artwork were displayed in an exhibit at the venue, along with a screen that played the digital short entries chosen as finalists that would be competing for the top prizes.
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| Indie rock punk band jejaview led by Christian Toma Cruz |
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| VJ Joyce Pring, Isabelle de Leon, Alex Medina, Poster Art Grand Winner Rolan Gutierrez, PONY VP Charles Yu and Donna Ayson |
For the Digital Film Category, the winners are: First Place – Danny John Kalinga for “Fire Up” (Technological University of the Philippines), who was awarded the P40,000 cash prize and P10,000 worth of Pony shoes;
Second Place – Vanz Kristian Lavado for “Moms Know Best” (CIIT-College of Arts and Technology) , taking the P20,000 cash and P5,000 worth of Pony shoes;
and Third Place – Jeffrey Ramir Mateo for “’Wag Po Koya”, scoring P10,000 cash and P5,000 worth of Pony shoes.
Part of its pop culture appeal lies in the fact that it celebrates creativity and individuality. With the competition, Pony reached out to the youth and encouraged them to express themselves and their unconventional ideas. The young talents answered with an in-your-face attitude encouraged by the brand, inspired to voice out their thoughts and “rebel” against the norm in a constructive way.
Scouring schools in the metro, Pony had been camped out at various campuses to encourage digital and short film mavericks to get creative. Along with the promise of cash prizes and coveted Pony shoes to the winners, the brand challenged them to unleash their full potential and interpret its slogan “Let’s Get It On” by way of poster design or a short film showcasing Pony products and the attitude that the brand exudes.
“Pony Show Off 3” was presented by Pony Footwear Let’s Get It On!, supported by Outdoor Products, Wet ‘N Wild, Clavel Magazine, Flippish.com, OrangeMagazineTV and Jam 88.3.
Check the rest of the photos at WhereIsEdUy PONY SHOW OFF 3
Facebook.com/Pony Philippines official, Twitter@Pony_ph and Instagram@Pony_ph.
