Nex Sony Xperia phones offer Premium Quality at Mid-Range Prices

Guests Richard & Ruffa Gutierrez grace the Sony Xperia event Sony Philippines & Ambassadors Group Photo showcasing full Sony Xperia collectionGuests Richard & Ruffa Gutierrez grace the Sony Xperia eventSony Philippines & Ambassadors Group Photo showcasing full Sony Xperia collectionI’ve always admired Sony for consistently coming up with some of the best and premium-looking smart phones.

Last year was no different with their Xperia Z1—a premium waterproof smartphone that combines the best of Sony’s technologies with a sleek exterior that probably put other smartphone makers to shame.

With its latest product line-up, Sony Xperia builds on its strength in design with brilliant specs and performance to  reach new audiences with mid-range prices.

“Sony Xperia is known in the category as a leader in innovations. Its amazing technologies are only usually found in premium smartphones. We are proud to finally make these advanced features available to a larger market by providing users with an array of Xperia products that utilizes the best design, efficiency, and technology while providing them excellent value for money,” explains Vincent Dela Cruz, Assistant Manager for Mobile Communications.

Great Music Everytime, Everywhere

Integrating the best of Sony’s audio technologies with a premium design and great hardware, Xperia E1 is the perfect fit for people who enjoy incredible music while on the go.

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Sony’s audio heritage can be clearly heard in Xperia E1 as key technologies come together with the 100Db speaker to produce a louder, cleaner sound that can hold its own in any environment. With ClearAudio+ mode, users can instantly enhance their listening experience and optimise the balance of frequencies while xLOUD ensures that their tracks sound as good as they should – loud and crystal clear.

Sony Xperia E1 also takes pride in the Sony’s WalkmanTM technology incorporated in the phone. Shake-to-shuffle controls and a dedicated “long press to launch” WalkmanTM button ensure that loading and navigating tracks are easy, while the latest generation of Sony’s “WALKMAN” App makes short work of combining on and offline music, creating playlists, as well as playing and sharing tracks.

Xperia E1 is available in black, white and purple colors beginning in March 2014 with a cash SRP of Php 6,590 (single SIM) and Php 7490 (dual SIM.)

Incredible Entertainment On-the-Go

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For movie and music lovers, Sony combines key design features and technologies to come up with Xperia T2 Ultra, the next evolution in large-screen smartphone design. It brings together the best of Sony’s imaging and display technologies with ground-breaking design efficiency to produce amazing entertainment in a portable gadget.

Xperia T2 Ultra features a 13-megapixel camera, the best in its class, that brings together the best of Sony’s digital imaging technology to allow users to capture incredible images, and, coupled with Sony’s new smart social camera ecosystem, smartphone photography can go far beyond the traditional snapshot.

Xperia T2 Ultra also perfectly balances the need for a large screen with portability and battery endurance. Its stunning 6-inch HD TRILUMINOS display extends to within 2.5 mm of the phone’s edges ensuring that the phone is no wider than a standard credit card. It is also both slim (7.6 mm) and light (weighing only 173g, fitting easily in a jacket pocket.

It is available on the 3rd week of April for a cash SRP of Php 18,990. Users can choose from black, white and purple variants.

Unrivalled Performance and Speed

Focusing on speed and durability, Sony releases Xperia M2—the world’s slimmest 4G smartphone in its class. It combines the ultra-fast Qualcomm® Snapdragon™ 400 processor with 1.2 GHz quad-core CPUs and 4G LTE for fast performance and a 2300mAh battery with STAMINA Mode 3.0. Ideal for long days of heavy usage, Xperia M2 is made not to fail users who are on-the-go.

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Xperia M2
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Xperia M2

It combines Sony’s premium technology and engineering expertise in a thin and light smartphone that fits perfectly in anyone’s hand. Xperia M2 is available for a cash SRP of Php 14,190 starting mid-May in black, white and purple.

Best in Class Smartphones

Packed with premium technologies and credentials, these mid-range smartphones have more to boast about. The Xperia E1 utilizes Sony’s latest generation dual SIM technology. Users can use two SIM cards and can easily switch between SIMs to make calls or send texts. This technology also allows for custom ring tones and let users keep both SIMs active, never missing a call, even when talking on one of them.

These smartphones are also at the heart of connected Sony experience. Through Sony’s NFC technology, the Xperia T2 Ultra and M2 connect users via Bluetooth to Sony’s ecosystem of one-touch compatible products for easier, more convenient and seamless content mirroring, listening, and sharing.

Q&A with Sony Xperia Ambassadors Liz & Laureen Uy

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