Cebuana Lhuillier pushes for microinsurance with launch of National Pilipino Protektado Day


According to a report “The Human Cost of Weather Related Disasters,” the Philippines endured a total of 274 natural calamities, making it the fourth most disaster-prone country in the world in the past two decades.


From typhoons, floods, earthquakes, landslides and now even forest fires, name it and the Filipino people has probably experienced it. The country is among the top ten with the most number of people affected by disasters, at 130 billion. Thestudy conducted by the Geneva-based United Nations Office for Disaster Risk Reduction (UNISDR) and the Belgian-based Centre on the Epidemiology of Disasters (CRED). It covered the period between 1995 and 2015.

The year 2013 is one example of just how catastrophic the impact of disasters has been to the country:

On October 15, a magnitude 7.2 earthquake jolted Central Visayas, with the epicentre at Sagbayan, Bohol. A total of 222 individuals were reported dead, 976 injured, and eight missing.

The earthquake affected 3 million people – more than 300,000 of them were displaced when 73,000 houses were damaged. It also damaged P2.3 billion worth of seaports, airports, churches, and other infrastructures.

Less than a month after the Bohol quake, the country faced the strongest and deadliest typhoon in its history. Typhoon Yolanda (international name: Haiyan) entered the Philippine Area of Responsibility (PAR) on November 6 and in a span of three days claimed a staggering 6,300 lives.

The typhoon ravaged Tacloban on November 8, and affected 648 other cities and municipalities in 44 provinces. It changed the lives of 16 million individuals, displacing 800,000 families, damaging a million houses, and leaving up to P90 billion worth of damages. SOURCE

Placing natural disaster resiliency as one of its priorities Cebuana Lhuillier, the country’s largest microfinancial institution, today launched the National Pilipino Protektado Day, an initiative that promises to provide more security to different communities in the Philippines, at the Fairmont Hotel Makati.

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In partnership with Pioneer Insurance, the new campaign will be giving away free microinsurance covers to one million Filipinos within the days leading up to July 21, the date hailed as the National Pilipino Protektado Day.

“Through this campaign, Cebuana Lhuillier aims to make microinsurance part of disaster preparation for Filipinos since the Philippines is struck by multiple disasters every year. It is about time that we all come together to help those in need, especially during times of crisis. We at Cebuana Lhuillier have been pushing for financial inclusion and this is just one of the many ways that we believe would get us closer to that goal. Disasters wreak havoc to different communities in the country, resulting to loss of life and livelihood, so it is imperative that everyone is properly protected. More than having the usual emergency kits, obtaining microinsurance is another practical way to be prepared,” states Cebuana Lhuillier President and CEO, Jean Henri Lhuillier.

During his speech, Lhuillier acknowledged the value of relief operations conducted by government agencies and volunteer groups such as the Department of Social Welfare and Development, the Philippine Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines, and Boy Scouts of the Philippines.

The first batch of microinsurance covers will be given to the said organizations’ constituents. The groups were also awarded with emergency relief kits, life vests and lifebuoys to be used in rescue and relief endeavors.

Meanwhile, the rest of the free microinsurance covers will be given out to various individuals, groups, and communities across the country.cebuana lhuiller

Aside from its campaign to insure one million Filipinos, Cebuana Lhuillier also announced the launch of several other groundbreaking initiatives during the event; Cebuana Alerto, an Android app that harnesses the digital mobile platform to provide vital information in disaster preparedness, OurHelp, a website dedicated to donating microinsurance, and the institutionalization of Microinsurance Agents Association of the Philippines, Inc. (MIAAPI), an organization founded to promote the interests and welfare of microinsurance agents nationwide.

Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan reaffirmed the company’s commitment to disaster resilience and enjoins Filipinos to be part of the cause. “National Pilipino Protektado Day and the rest of our initiatives are geared towards heightening microinsurance awareness especially for the low-income sector. Considering the severity and frequency of calamities in recent years, we believe that we are now facing the New Normal.

Cebuana Lhuillier deems it necessary to emphasize disaster preparedness through microinsurance given the country’s vulnerability. To mitigate the impact of these disasters, we now have quality and affordable microinsurance products to protect the lives and livelihood of the Filipinos. We are proud to have covered more than 6 million Filipinos to date through microinsurance”, he said.

Cebuana Lhuillier has been actively campaigning for disaster preparedness since the beginning of the year. In January, the company mounted a disaster resilience forum with the support of the Insurance Commission and GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit). Dubbed “2016 Ready: Disaster Resilience Forum – The Role of Microinsurance in Building Disaster-Resilient Communities”, the event kick started the promotion of microinsurance as an effective disaster risk reduction tool. Since then, Cebuana Lhuillier has been cascading the key takeaways from the forum through road shows in major cities like Baguio, Cebu and Davao.

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