As the Chinese New Year brings with it the promise of new opportunities and the hope for prosperity, the story of Rhea Anicoche-Tan, the visionary behind Beautederm, emerges as a compelling testament to the transformative power of ambition, resilience, and community spirit.
Beginning with just PHP 3,000 in capital, Ms Rei’s entrepreneurial journey to elevate Beautederm to a brand celebrated not only in the Philippines but worldwide– illustrates the limitless potential that accompanies the start of the lunar new year.
The extensive range of Beautederm products, meticulously designed to cater to various skin concerns, showcases Ms Rei’s unwavering commitment to enhancing beauty and confidence through quality skincare. Her proactive response to the global pandemic, through contributions of essential products and innovative health solutions, embodies the communal spirit of support and generosity that Chinese New Year epitomizes.
Tan’s evolution from her early career in corporate roles to becoming one of the most successful CEO’s in the beauty industry is a narrative rife with inspiration. It serves as a powerful reminder of the importance of staying true to one’s roots while daring to dream big. Her journey encourages aspiring entrepreneurs to embrace their passions with dedication, echoing the resilience and renewal.
Tan also shared her tips for success, while also celebrating the 1st anniversary of her 7-storey building. The said establishment houses her businesses — Beautéderm, BlancPro, Beauté Beanery, BeautéHaus, and A-List Avenue.
She said, “Do the things you love with strength. And when success comes, make an impact. That’s our mission — to boost consumer confidence and give back to the community.”
The business magnate added, “Be consistent. Hindi madali ang magtayo ng negosyo but you have to show up and be consistent. Always listen to your gut and people that genuinely love and support you. Huwag magmadali. It takes time.”
Joining the CNY festivities and anniversary of the Beautederm Headquarters were several of the brand’s celebrity endorsers including A-listers like Sam Milby, showbiz icon Ms. Sylvia Sanchez, Carlo Aquino, Kimson Tan, Ervic Vijandre, DJ Jhai Ho, Alma Concepcion, Ynez Veneracion, Darla Sauler, and Gillian Vicencio, as well as several local endorsers.
Reflecting on the occasion, the Beautederm CEO expressed her gratitude to everyone who has been part of the brand’s journey. “It’s nice to look back kung paano ko ito nabuo, this serves as an inspiration that we all can do it!… Konting flex lang, ang sarap ng pakiramdam na may sarili kang building! Lets celebrate this moment, to all my consumers, brand ambassadors, and supporters of Beautederm we’ve made it and i hope you value that.”
When asked about her own definition of success, she told the media, “When you see that the community you’re supporting thrives, I count that as personal success.”
This landmark, which houses various business ventures including Beautederm, symbolizes not just the fruition of her dreams but also the collective success and shared aspirations of her community. Her philosophy of doing what you love with strength and making a tangible impact parallels the essence of the new year—ushering in a period of growth, reflection, and meaningful contributions to society.
A quick tour of the Beautéderm building showcased Beauté Beanery cafe that offers premium coffee, drinks, and food items; BeautéHaus that provides beauty services and treatments; and A-List Avenue which sells authentic high-end brands and designer labels.
Tan’s beauty companies Beautéderm and BlancPro continue to dominate the market and plan to develop more safe and effective products for the skincare junkies.
The skincare executive is also nominated at the 5th VP Choice Awards for Beauty Cosmetic Brand of the Year. Voting will start on March 5 to April 5.
For more updates, visit the social media pages of Beautéderm, BlancPro, BeautéHaus, Beauté Beanery, and A-List Avenue. Their skincare products are also available on Shopee, Lazada, and TikTok.
In this season of renewal and hope, let the journey of Ms Rei and Beautederm inspire us to approach the year ahead with boldness, compassion, and a deep-seated desire to contribute to our communities. Her story is a vivid reminder of the incredible feats that can be accomplished through hard work, strategic vision, and an unwavering belief in the value of uplifting those around us.