Just like Noche Buena, Christmas trees and Santa Claus, one particular planner has become part of the Filipino Christmas tradition– the Starbucks Planner.
Its the one reason everybody’s lining up at thenearest Starbucks cafe’s (and probably why everyone seems to be in hyper mode) The Starbucks Philippines Planner and its sea of holiday red cups always gets coffee lovers excite during the merriest time of year.
From November to January, loyal guests become sticker collectors eager to be among the first to complete their card and redeem their limited edition Starbucks Planner.
But that Starbucks Planner you’ve been writing on isn’t just helping you plan, and remember the important events of the year. Did you know that every time you brighten your mood with their delightful coffee, you also uplift the spirits of thousands of teachers and students in public schools.
For every redeemed Starbucks Planner, Starbucks Philippines gives a donation to its beneficiaries. This year’s recipient is Teach for the Philippines, a non-profit organization that advocates for educational equity. By enlisting young leaders to teach in public schools for two years, and by building relationships in support of public schools, the organization helps make sure that all Filipino children, no matter who they were born to or where, have access to an excellent and relevant education.
Teach for the Philippines was launched in August 2012 and is a partner of Teach for All, a global network of social enterprises working to expand educational opportunity. Through Teach for All, it partners with prestigious programs like Teach First and Teach for America.
Starbucks has always believed that they can – and should – have a positive impact on the communities they serve. As Starbucks has grown to more than 200 stores in the Philippines, so too has its commitment to use its scale for good.
Part of the company’s vision, is to be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and every community it touches can endure and thrive.
Starbucks thus comes up with ways where we can all get involved and contribute in spreading the good cheer. The Starbucks planner promotion is just one of the company’s means to help create a positive impact on society.
So as you start recording cherished moments in your Starbucks Planner, you can smile and not feel guilty about spending all those mornings, lunch meetings, and dinner meet ups at Starbucks, knowing that you are igniting the spirit of someone out there.