Be ‘fairer’ of them all with Vaseline

There are two things fascinate a lot of Filipinos–celebrity gossip, and getting fairer skin.

Mian Datu- David Unilever’s Marketing Manager for Skin
Vaseline brand ambassador and event host Maxene Magalona
Maxene Magalona and Apples Aberin

Just check out all the headlines and news articles (and lengthy TV interviews) that came out about that unfaithful actor who got beaten up and the giant billboards all over the city that feature “mestiza” women.

But it seems its much easier to get fairer skin nowadays, that do anything about celebrity infidelity.

Ever since Robert Chesebrough’s discovery of what is now popularly known as petroleum jelly in 1870, Vaseline has become a household name across the globe. It has established its name as the go-to remedy for any skin problem.


In the past 140 years, Vaseline has added a number of products to its amazing roster. – from its iconic petroleum jelly, to the moisturizing lip therapy, and innovative range of lotions. In the competitive market of today, it is without a doubt difficult to find a brand that has remained a trusted skincare expert that has an extensive base of loyal customers.
This year, Vaseline has yet again addressed the needs of the people it serves. Backed up by years of expertise and heritage, the skin expert brand has yet again spelled innovation for skin products by coming up with their newest lotion that ensures world class quality and instant customer satisfaction- Vaseline Instant Fair Lotion.

Vaseline Instant Fair Lotion is the newest member of Vaseline’s extensive line of products. It is an instant whitening lotion that allows for fairer and even-toned skin immediately. Vaseline is able to ensure the effectiveness of their product not only because of the careful research, and testing that all Vaseline products go through, but also because Vaseline knows their consumers’ skin best. The main ingredients to the success of this product are Microreflectors that allow for instant fairer skin. Vaseline Instant Fair Lotion also has the renowned Vitaming B3 that give long term and healthy whitening and has triple sunscreens for protection against the sun’s harmful UVA and UVB rays.

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Vaseline Instant Fair was launched in February. The event included a Skin Studio that Vaseline has fashioned for attendees to experience this breakthrough product. Furthermore, a gallery of Vaseline products and innovations showcased the growth and success of the brand through the years. A product display alongside information on anything that has to do with the skin, and a laptop station where attendees can simply sign into their Facebook account, like the Vaseline page, and instantly win free samples were also made available during the launch.

(From left to right) Kaye Paras Vaseline’s Assistant Brand Manager, Unilever’s PR Head for Personal Care Apples Aberin, Mian Datu- David Unilever’s Marketing Manager for Skin, Unilever PR Assistant Cheskie Ayson, and, Julian Gollayan Vaseline’s Brand Manager

The Skin Studio is also a travelling studio that will showcase the Vaseline heritage, as well as their established skin expertise around the Philippines.

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Written by eduy


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