At first, I didn’t believe it, but there are really some people who make their decisions based on color and my sister has always been the living proof.
Like I mentioned in a previous article, the moment she saw my Huawei P30 in Breathing Crystal color, she preordered without even asking for the specs or features. She wanted the color and that was it, no questions asked.
Colour isn’t just something we see, but something we feel, something we experience and respond to every waking moment of our lives.
We make thousands of decisions each day based on colour without even realising it. Colour can change how we feel, think and act in an instant.
In the same way we can react to a colour in any given moment, HUAWEI’s latest P30 Series phone colours come in vibrant gradients to reflect our ever-changing moods throughout the day.
HUAWEI P30 and P30 Pro are engineered, created with a nine layer of Nano-optical finish and premium Leica lenses. From the never-ending salt flats, to the Northern Lights and the Big Dipper, nature has influenced many elements of the design – with a seamless blend of eye-catching aesthetics and an edge to edge user experience making this our most beautiful P Series yet.
The most beautifully designed P Series yet: The HUAWEI P30 Series
“We can’t wait to see the reaction from our users on the new colorways. Our devices must align to our sense of individual style, and we like to think we have something in the series for everyone. We’ve always taken inspiration from nature, and this is our most holistic collection to date – taking references from the sunrise, the iconic Northern Lights and the beauty of a bright blue sky.” – Joon Suh Kim, Chief Design Officer, HUAWEI Chief Design Officer and President of the Mobile Communication Design Team
A Variety of Colors that Match the Beauty of the World
To celebrate the launch of the new P30 series and four beautifully blended colorways – Amber Sunrise, Breathing Crystal, Aurora and Black – HUAWEI partnered with leading international color psychologist, Karen Haller, to explain why colors in nature have such a big effect on us and how it affects trends in Fashion.
Color is an incredible phenomenon that has fascinated us since the dawn of time. There was a time when our lives were intrinsically linked to nature and the seasons, where we took our signaling cues from the colors around us. We were able to communicate directly with nature through colors. We spoke the language of colors. As we began to develop speech, our conscious connection to color lessened, now 80% of the color choices we make are subconscious.
Humans feels a special connection to color when we are out in nature and connecting with the colors that each season brings – it has its own colors and energy which impacts how we feel and respond to it and is reflected in the everyday choices that we make, whether that’s in what we wear, how we match our accessories, what phone color we choose to buy or even the backdrop for our screensavers.
Karen Heller also mentioned that each season has its own distinct colours, whether that’s sky blue and primrose yellow in spring; the subtle hues of lavender and dusty pink on warm summer’s afternoon; the autumnal hues such as rust red, burnt orange, mustard yellow and forest green giving us one final blaze of colourful glory before the natural world retreats and we are left with the stark, striking and often imposing drama of winter. Elements of each season are often seen subtly reflected in fashion trends throughout the year too. One day we may be marvelling at the magical hues of sunrise and sunset, the next we’re seeing terracotta shades of rusty reds and sunburnt orange across the SS19 catwalk, which is ideal if you want to match your outfit to your Amber Sunrise phone.
On How Nature Inspire Fashion
It’s easy to see why designers often turn to nature for design and style inspiration and seeing which prints and colours work and blend together. Just like nature’s stunning colour palettes aren’t just confined to seasons, our own personal tastes change too, which reflects in our response to style and colour choices. One day you may be in the mood for tie-dye, the next you might go for the bleached treatment look of acid denim wash, both of which featured heavily on the SS19 catwalks, and can be perfectly paired with Aurora and Breathing Crystal.
With its thought-out design and breath-taking colours, HUAWEI has proven itself to be a brand that always innovates – the P30 Series not only give us the power to take stunning photos with its superb imaging capabilities but also delivers its promise to #RewriteTheRules by innovating a remarkable product with such outstanding design philosophy.
The HUAWEI P30 Series is now available for purchase! purchase your very own device from this powerhouse smartphone line-up through Huawei Experience Stores, Globe and Smart Postpaid Plans, and our Partner Online Retailers (Abenson, Memo Express, Shoppee, and Lazada). The HUAWEI P30 Pro retails for PHP 50,990, HUAWEI P30 for PHP 36,990 and the P30 Lite for PHP 16,990.