AS MILLENNIALS slowly become the most powerful consumer group, companies are now becoming for aware of their preferences as compared to the previous generations. Travelling overseas for example, has gone beyond the need for just web bookings for airfare and accommodations, with all the exciting stuff they want to do millenials also need to be constantly online to check the best restaurants or must try attractions nearest them.
According to the 2015 Annual Millennial Travel Habits study by global travel search site Hipmunk, Internet connectivity ranks among the top amenities most important to millennials whenever they book their flights or hotels abroad.
Around 43% of millennials surveyed by Hipmunk, for example, rank fast Internet connectivity as their most favorite hotel perk, while Internet ranks next to entertainment in the list of top in-flight amenities important to them.
Now Smart Postpaid subscribers dont have to worry about having to change sims or compute how much they need to spend for their internet with Smart Surf Abroad 550. (Smart) has likewise expanded the coverage of its Surf Abroad 550 data roaming package to cover more than 110 countries around the world — the widest data roaming network available to Filipino travelers today.
Smart Surf Abroad
Launched October 13, 2015 at the Edsa Shangri-la Hotel, with celebrity ambassador Luis Manzano, Smart introduced its simple and hassle-free enhancements to Smart’s roaming data offer appeal particularly to millennial travelers, according to Mariano, especially since they are the types of travelers who are always eager to instantly capture and share their experiences online via Facebook, Instagram, and other social networks.
Available for only P550 per day, Smart’s Surf Abroad 550 will give users high-speed mobile Internet connections in covered countries, valid for one day.
Network lock technology for anti-bill shock
The new offer is powered by a network-lock technology that makes sure the service only works on partner networks, and eliminates the hassle of having to manually select a roaming partner whenever a subscriber wants to access data services.
By automatically registering to the service with preferred roaming partners abroad, subscribers will no longer have to suffer from “bill shock” when they return to the country.
Once the service is active, subscribers will receive an SMS notification informing them that they have already been subscribed to the enhanced Surf Abroad 550 package.
“We have enhanced Surf Abroad 550 to become much bigger and better: bigger because of its widest data roaming coverage and better because of an enhanced user experience. This is aligned with our strategy to take advantage of the booming tourism industry, serve the communication needs of the growing number of Filipino travelers, and remove their fear of bill shock when it comes to data roaming,” said Eric Alberto, Executive Vice President and Head of Enterprise Business at PLDT and Smart.
Smart’s improved data roaming offer caters to a growing market of young travelers, often referred to as “millennials,” which are increasingly traveling for leisure in other countries given new overseas routes and lower airfare promos made available by local airlines.
“Today’s travelers know the value of mobile data connectivity, so they demand an always-on, instant-sharing experience to make the most of their overseas trip. This is why Smart has made it a lot easier and more convenient for them to connect to the Internet and enjoy their favorite apps and websites on their phones,” said Alex Caeg, Smart Senior Vice President for International and Carrier Business.
“Now, all users have to do is turn on ‘data roaming’ on their data-enabled phones and they will instantly be connected to our preferred roaming partners in that country. No more need to register via text or call our roaming hotline. This is part of our commitment to allow our subscribers to live the ‘Smart Life’ even while traveling overseas,” said Tina Mariano, Global Access and International Services head at Smart.
From just 57 countries in 2014, Smart’s data roaming coverage has now been expanded to more than 53 additional countries, including top tourism destinations such as Myanmar, India, Finland, and Luxembourg,among many others. By the end of the year, the list will further be expanded to include a total of 180 countries around the world.
For more information on this new offer, visit smart.com.ph/roam.