In business, the goal is always guest satisfaction. Shakey’s has always endeavored to live by this standard, keeping the family at the forefront of all its operations. With the conception of their new legacy stores, they are adding yet another phase to its marketing strategy.
“The main goal of Shakey’s is to be an iconic brand, something that lasts longer than a lifetime,” says Vic L. Gregorio, EVP/CEO of Shakey’s. “Shakey’s Legacy Stores are marketing flagships that typify our corporate philosophy, traditions, and core values,” he adds.
Aimed at providing the best for the family, each legacy store contains the same offerings that have made Shakey’s a favorite among many in the Metro. More spacious, brightly lit, and located at locations separate from other establishments, each one projects the presence and stability of the Shakey’s brand.
Features such as long communal tables, Shakey’s FunZone arcade areas, and ample parking spaces cater to the needs of the family. Hinging on their desire to provide good times and great memories, Shakey’s creates a place that is conducive to conversation and enjoyment. Guests can indulge in the same quality and value that has made Shakey’s a family favorite, while benefitting from the refreshing ambiance.
The Shakey’s Legacy Stores are located along Loyola, Shaw 500, Marcos HIghway, Paseo de Sta. Rosa, Bacoor Junction, San Pedro, Lipa, E. Rodriguez and Quezon Avenue with more slated to open this year. Both a complement to existing Shakey’s branches and assets by themselves, the Legacy Stores are here to stay.