Shopback celebrates 5 years of Smarter Online Shopping

It was third time’s the charm when Henry Chan and Joel Leong successfully put up Shopback, a homegrown Singaporean cashback platform that would change the e-commerce landscape in the Asia-Pacific region.

It was only last year when I discovered one of the top commandments of online shopping, and its not “thou shalt wait for the next flash sale,” but rather, “Make sure to open Shopback first.”

Leading cashback platform Shopback shares anniversary milestones, future plans for Filipinos

ShopBack​, the leading rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It provides users a one-stop rewards platform to earn cashback, while delivering performance-based marketing to merchants.

First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and Korea. ShopBack partners with leading e-commerce merchants to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m of cashback has been awarded to ShopBack users.

The app that always gives you cash rebates everytime you shop online, Shopback, provides consumers with more control over their reward usage with rebates transferable directly to their bank account compared with other incentive programs.

Launched in the Philippines in 2015, the company has awarded over ₱200M to almost 4M Filipino users, and continues to expand with an average of 150,000 downloads per month. Since the lockdown in March, Shopback has added over 140 stores to their roster of over 400 international and local partner stores joining the likes of Nike, Adidas, Lazada, Shopee, Zalora, and Decathlon among others.

It was third time’s the charm when Henry Chan and Joel Leong successfully put up Shopback, a homegrown Singaporean cashback platform that would change the e-commerce landscape in the Asia-Pacific region.

Faced with an unfortunate reality due to the ongoing pandemic, ​Filipinos find themselves more dependent on online shopping, and looking for more ways to get the best value for each peso they spend. The first half of 2020 has seen a 376% increase in Shopback transactions compared to the same time last year. This growth is mainly driven by the surge of customer spending on essential items, food and grocery deliveries, which was brought about by the shift in consumer behavior amidst the global health crisis.

As the demand for daily essential items continues, Shopback, with its five years of service in the Philippines, commits to provide ​newcomers and loyal users with the expansion of partner merchants and even higher cashbacks with Shopback Top Picks like​ P&G, Nestle, Lactum, Sustagen, and Unilever.

“We understand that the fight against this unprecedented pandemic is not yet over,” shares Prashant Kala, Country Manager of Shopback Philippines. “To help ease the community’s woes as we transition to a new normal, we have partnered with many well-loved local brands like Watsons, GrabFood, and Booky as well as established international merchants like Walmart, Love Bonito, Cult beauty, etc, so users don’t miss out on the best deals around the globe,” he adds.

In addition to daily essentials, Shopback is also constantly working with partners like Canva, Linkedin, many VPN Services like NordVPN and antivirus programs to offer up to 50% cashback for those settling into work from home set-up. By September 1​ , users can compare the prices of over 10,000 products on ShopBack and choose the best store available online for it. You simply have to search the product name and Shopback will give you all available store options and you can take your pick. With this function, users are able to decide where they want to shop at and which store gives the highest cashback. By November 2020, when the biggest sale event of the year happens, Shopback aims to have over 100,000 products added to the tool to make 11.11 shopping even smarter and more fun.

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