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PLAINS & PRINTS 21st ANNIVERSARY: CELEBRATING FASHION & FORTITUDE WITH ICANSERVE FOUNDATION

To celebrate its 21 years in the industry, Plains & Prints, the style purveyor of chic, timeless designs for women, partnered up with ICanServe Foundation for its milestone CSR project.

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As a partner of every woman for the past two decades, Plains & Prints re-commits to its promise of inspiring and celebrating women through a creative intitiative which brings together the country’s top fashion designers – Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff.

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This exciting fashion event will be held on September 1, 2016, at The Gallery, Greenbelt 5. The proceeds of the event will help support ICanServe Foundation campaigns and initiatives.

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“Unlike any other campaigns Plains & Prints has launched, this campaign is unique because this is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today- breast cancer,” explains Roxanne Ang-Farillas, owner and founder of Plains & Prints

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“In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together.”

Touched by the journeys of breast cancer survivors, the renowned designers will craft and curate uniquely inspiring collections. From romantic silhouettes to modern, structured lines, the collections aim to show the sheer strength of character and the beauty of each woman/ survivor.

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Rhett Eala’s collection focuses on femininity with pieces that make a woman feel “beautiful, comfortable, sophisticated and sexy.” Rhett incorporates touches of pink – the color of breast cancer awareness, and marries it with navy and white for a strong yet feminine fashion statement.

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Rajo Laurel, the multi-awarded designer, shares his inspiration: “It has always been my philosophy to empower women through my designs. I create clothes that women can wear with confidence. The first piece is a soft and flowy wrap dress, which is done in a very modern way, while the other is designed with more architecture. The contrasts reflect the complexity and duality of a woman.”

The renowned Randy Ortiz shows his masterful touch with a more sporty aesthetic. “The pieces are more structured and for the active woman. For me, a woman is all about being versatile, so I created pieces that you seamlessly and easily transform from day looks into evening ensembles. This is for the 21st century woman.”

Maureen Disini, on the other hand, shares: “I wanted to design light, simple, and easy to wear ensembles. I wanted pieces that are relevant to the times, and which can take you from day to night.

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Another talented creative visionary, Vania Romoff, captures the feminine mystique with romantic silhouettes. “Taking lead from the colors of femininity such as pink, I built on that with lots of flowers and details. For women, I envisioned ensembles that are soft, easy-to-wear, and romantic.”

Through the beautiful, sophisticated styles presented by the designers, Plains & Prints hopes to inspire women to see the beauty in their ordeal and being.

“My dream is to continuously create meaningful collaborations – touching the lives of women and maintaining a valuable lasting relationship with them. We will continue to fuel women’s devotion to excel and to bring out their true essence and strength,” ends Farillas.

Since it was established in 1999, ICanServe foundation has become one of the biggest and most influential foundations for breast cancer in the country. A community of passionate cancer survivors, ICanServe has made it their mission to help and support women with breast cancer. They advocate early detection breast exams and initiate community-based programs that extend medical support and empower women through education and information.


For more information about Plains & Prints, visit www.plainsandprints.com. This exclusive collection will be available starting September 14 at all Plains & Prints stores nationwide, and will be available for purchase online at www.zalora.com.ph/plains-prints/. To find out how you can help the cause, visit https://www.facebook.com/plainsandprints, or you can email brand.marketing@plainsandprints.com


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