Newcomer Itel launches entry-level flagship P33 Plus with 5000mAH battery and big screen

Another smartphone brand joins the very competitive Philippine market targeting the entry level segment with its Power series flagship the Itel P33 Plus.

Itel Mobile was first established in Hong Kong in 2007 and has a product portfolio of smartphones, tablets, and feature phones. It launched in Africa a year after and the company has since expanded to 50 countries with 15 Million units per month and a total of 1,500 service centers worldwide.

In 2017, itel achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 17th in the 2018/2019 TOP 100 most admired brands in Africa.

At the launch event themed “My Power, My Hero,” itel looked back on its achievements and officially announced the launch of its official online Flagship Store on Lazada. Consumers can now purchase itel products through Lazada with the official price, warranty, and after-sales services support.

P33 Plus More Power More Screen
The new flagship itel P33 Plus smartphone boasts of a big 5000mAh battery that could last 100 hours of normal use, 39 hours of continual 3G phone call, and 685 hours on standby.

The AI Power Master helps to control power consumption to maximize the battery use and avoid frequent charging. Furthermore, the power saving mode intelligently adjusts the phone’s performance (WLAN, Bluetooth, data, display brightness) and apps to extend battery life by 35% at most.

The P33 Plus likewise delivers a bigger visual experience thanks to its 6.0” IPS Full Screen display, providing an easier and more immersive screen to comfortably watch films and play games.

The P33 Plus is equipped with an 8MP dual rear camera for capturing clearer photos, while its 8MP selfie camera is decked with a four-in-one big pixel technology to help take clearer and brighter selfies in various lighting conditions. Portrait mode allows users to take artistic portraits with bokeh effects and the customized Face Beauty V2.0 refines the user’s face to look slimmer, ruddy, and smooth.

The P33 Plus has been expanded from 8GB to 16GB, a 140% increase from the last generation. With the optimized AndroidTM OreoTM (Go edition) OS with pre-installed apps, P33 Plus has more than 12GB of storage for photos, videos, and apps.

Additionally, it comes with face unlock and fingerprint sensor to secure your privacy and quickly access to your favorite apps. Compared to the last generation, its fingerprint quick access functions have been upgraded from 5 functions to 8.

Itel P33 Plus comes in three colors–Gradation Blue, Deep Blue and Champagne Gold and is now available at the Lazada Flagship Store at a budget-friendly price of PHP 3,499. Itel also offers a 1-year warranty and a 100-day replacement for all its products.

For more information about itel brand and the products, please visit

Adopting “Join, Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections.

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