Well that didn’t take long.
Just a few minutes after a teaser video was posted on Smart Communications Facebook page, Smart and PLDT big boss MVP, Manny V Pangilinan, confirmed via Twitter, that South Korean actor Hyun Bin is indeed going to be part of telco’s upcoming campaign.
“Yes. Hyun Bin it is. Ad online and TV will breakout on Monday, June 1, around noon. Go go go Smart!” @iamMVP
Hyun Bin became a household name because of the wildly popular K Drama series Crash Landing On You or #CLoY on social media. He played the role of Captain Ri Jeong-hyuk, a North Korean soldier and the male lead in the hit series.
I personally haven’t watched the series but my partner’s mood, for weeks was dictated by every episode she watched. The series also stars Son Ye Jin as Yoon Se-Ri an heiress to a conglomerate in South Korea. One day, while paragliding, an accident caused by strong winds leads Yoon Se-Ri to make an emergency landing in North Korea where she meets Capt. Ri a North Korean army officer. He tries to protect her and hide her, what Capt Ri couldnt hide however, was that he was falling in love with Yoon Se-Ri.
He also recently made headlines when it was revealed that he secretly donated 200 million South Korean won ($169,160) to the non-government organization Community Chest of Korea to help the country’s efforts against COVID-19.
MVP also confirmed that Hyun Bin will be appearing on online and TV ads, the teaser shows him getting ready to drive a black sports car. So it will be very interesting how the story of the ad would go.
Unfortunately, because of the ongoing ECQ, MECQ or GCQ, it would be impossible to arrange a meet and greet, but I guess that’s all part of the new normal, and we’ll have to content ourselves with a livestream.
Watch the teaser below:
So what Smart product do you think will Hyun Bin be endorsing? Are you excited to see the ad? Let us know in the comments!